Lack of Marketing Strategy
Prior to working with Vonazon, SuperCamp essentially had no digital marketing strategies in place. With no complete Buyer Personas identified, they were not able to create detailed list segmentations or send specific/relevant content to their audience’s concerns. Furthermore, with no lead scoring or funnel structure in place, their sales team did not know when or how to reach out to prospective students.
In order to bring their camp enrollment back up to par, SuperCamp knew that they needed to identify and address the needs of their future students and parents through targeted nurture campaigns.