5 Tips for Optimizing Your Website for Mobile Users and Simplifying User Experience

Nowadays, the vast majority of people own smartphones. The global mobile user base stands at 7.1 billion and is expected to reach 7.26 billion this year. We live in a fast-paced, technology-driven world, so having a website is absolutely necessary for any business to be viable. It is important to optimize the website for mobile experiences. People want to access their information quickly and while they are on the go. What Does Mobile-Friendly Mean to a User? A mobile-friendly website is one that responds or changes based on the user’s device. This could imply that the website transitions from a [...]

How to Optimize Blog Posts for SEO – An On-Page Approach

Creating a blog is one of the most effective strategies for increasing traffic to your website and building brand awareness. It's how you get people to see your website by using search engines like Google. Here are the facts: Companies with active blogs produce 67% more leads. Updating blog posts can result in a 106% increase in traffic. Blog posts are more effective than email, e-books, and white paper content. However, you can spend a lot of time and money creating content for your blog only to discover that you're getting little to no traffic. If this is the case, [...]

10 Important PPC Trends to Watch in 2022

Since pay-per-click advertising was introduced decades ago, marketers have worked diligently to figure out exactly how to use it to maximize ROI for brands. The topic is constantly evolving and new strategies are being developed regularly. In fact, our CEO Kevin England recently outlined how Vonazon optimizes PPC campaigns in his podcast, ‘Figuring It Out’. The year 2020 threw us many curveballs, especially when it came to marketing. PPC specialists were forced to adapt to ever changing market conditions throughout an unprecedented public health pandemic. While we can’t exactly predict what will happen over the next year, there are a [...]