What Is White Space? And Why Is It Important In Digital Marketing?
“It needs some more white space” … “I love the use of white space in this layout” … “There’s too much white space.” As a designer, I hear and use this word almost every day. It is a powerful term used in the design world and can make or break a design. Lately, it is something that plays a more important role in digital marketing as we strive to create more user-friendly experiences. What is white space? White space is empty space in a design or negative space that exists around all content in a design layout. The space [...]