5 Tips to Support Your Team During a Crisis

By |May 20th, 2020|Content Marketing, Marketing, Marketing Automation|

A few months ago we wrote an article about mistakes you should avoid during the Coronavirus. Since then the situation has escalated even further, with COVID-19 wreaking havoc on our livelihoods and our economy.  Now more than ever leaders must be adaptable, communicative, and supportive.  Your main goal should be retaining productivity by keeping employees calm and engaged. Support your team during this crisis and make it easier to get back to business as usual once it all blows over. The actions you take now will also have mental health, morale, and productivity benefits.      Here are our top 5-tips to support your team during a crisis  1. BE TRANSPARENT AND HONEST   A common [...]

Why HubSpot for Small Business is Right for You During COVID-19

By |April 21st, 2020|Content Marketing, Marketing, Marketing Automation|

The Current Situation  We are living through unparalleled times, and honestly, it’s a little scary. At this point the Coronavirus has touched every walk of life, big and small. The “stay at home” orders have forced small businesses around the world to lose out on business, and the slowing economy is causing consumers to spend far less than normal.   Vonazon wants to help you find the light at the end of the tunnel. As a HubSpot Diamond partner, our goal is to help you generate revenue and avoid costly long-term mistakes. Prepare for a new age of business and learn why your small business needs HubSpot’s robust set of tools and our strategic know-how.  What is HubSpot?  So, what is HubSpot? [...]

Three Business Mistakes to Avoid During the Coronavirus Outbreak

By |March 9th, 2020|Content Marketing, Marketing, Webinars|

Fear, panic, and knee-jerk reactions. They’re the three things that media and news outlets thrive on, and three surefire ways to lose revenue within your business. Although a worldwide increase in levels of anxiety and uncertainty is probably good news for stocks of media outlets, it often leads to a decline in productivity and profitability for the rest of the workforce.  We want to guide you through these challenging times by giving you three business mistakes to avoid during the Coronavirus outbreak:  Unless you’re selling essential healthcare items like soap or rubber gloves, you’re probably not seeing a dramatic [...]

20 eCommerce Stats for 2020

By |January 28th, 2020|Analytics, Content Marketing, eCommerce, Marketing|

It’s hard to believe that a brand-new decade is here and with it comes the realization of just how much has changed over the last ten years.  To help you stay up to date with what's what in the eCommerce world, we compiled a list of the top 20 eCommerce Stats for 2020 that you can't ignore, so let's hop right in: Nearly 95% of all purchases are expected to be made via eCommerce by 2040.  (Source: Nasdaq) Businesses with customer loyalty programs, on average, are 88% more profitable than those who do not. (Source: io) About 50% of [...]

3 Pillars to Your 2020 Marketing Vision

By |December 17th, 2019|Marketing|

You may be ready for a fresh start with the new year and decade. But do you have a 2020 marketing vision to guide you? Developing a fresh, modern, and unique marketing plan for your business is no easy task. Here are 3 pillars to use for your 2020 marketing vision. 1. Define Your Long-Term Goals It's much easier to plan for the short term, but developing a clear plan of action to reach your long-term goals is absolutely essential to the success of any business. Ask yourself: Where do I want to see my business in [...]

Top 7 Website Trends for 2020

By |November 5th, 2019|Design, Marketing, Web Development|

Before, we hop into the top website trends for 2020, let’s take a look back!  This new year marks the thirtieth anniversary since computer scientist Tim Berners-Lee changed life as we knew it forever with the invention of the World Wide Web (WWW).  Technology has molded the landscape of societies and cultures around the world more so in these last thirty years than ever before with worldwide connectivity at your fingertips. With the rise in modern technology comes the rise of consumers expectations of convenience. Businesses have felt the pressure to compete on an entirely new level, which has [...]

6 Website Best Practices For Any Business

By |November 1st, 2019|Marketing, Web Development|

Your website is without a doubt one of your most powerful sales and marketing tools. It provides visibility and access to potential new business and even informs current business of other services you offer. The competition is steep and ensuring you are following modern website best practices is essential to thriving in a today’s digital world. Here are some of our top website best practices: Keep the Options Limited Yes, if you have the capacity to offer a multitude of variations of your product/service you should absolutely do so, however your website may not be the place. [...]

How to Hire the Right Marketing Agency for your Business

By |July 20th, 2019|Marketing, Organization|

There are a lot of options out there when it comes to selecting the right marketing agency that will complement your business, and dozens of questions to ask in that selection process. You’ll need to not only question potential agencies, but also your own goals and objectives—making sure both parties are on the same page and can work well together is going to make or break your success. Here are some of the things to take into consideration as you look to hire the right marketing agency for your business: Identify Your Company’s Needs It’s a good idea to [...]

What Is White Space? And Why Is It Important In Digital Marketing?

By |July 6th, 2019|Creative, Design, Marketing|

“It needs some more white space” … “I love the use of white space in this layout” … “There’s too much white space.” As a designer, I hear and use this word almost every day. It is a powerful term used in the design world and can make or break a design. Lately, it is something that plays a more important role in digital marketing as we strive to create more user-friendly experiences.   What is white space? White space is empty space in a design or negative space that exists around all content in a design layout. The space [...]