Marketing

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5 12, 2018

Creating Your End of Year Marketing Focus

December 5th, 2018|Marketing, Marketing Automation|0 Comments

It’s already December…so what do you need to keep in mind for your end of year marketing focus? As tempting as it can be to sit back, grab a glass of eggnog, and regale anyone who will listen about the awesome things you’ve done for your company over the last twelve months, that’s probably not [...]

20 11, 2018

Lead Scoring for Behavior and Demographics

November 20th, 2018|Lead Scoring, Marketing, Marketing Automation|0 Comments

What constitutes a qualified lead? This age-old question has plagued marketers for years. The phrase “dialing for dollars” is becoming less of the norm as digital inbound and outbound marketing has taken the lead qualification and made it much more effective. Understanding how to leverage both behavior- and demographic-based scoring models will not only guarantee [...]

6 11, 2018

What is White Space? And Why is it Important in Digital Marketing?

November 6th, 2018|Creative, Design, Marketing|0 Comments

“It needs some more white space” … “I love the use of white space in this layout” … “There’s too much white space.” As a designer, I hear and use this word almost every day. It is a powerful term used in the design world and can make or break a design. Lately, it is [...]

16 10, 2018

One Fire Marketing Agencies Constantly Put Out

October 16th, 2018|Marketing|0 Comments

There is no one-size-fits-all solution when it comes to marketing for businesses of all shapes and sizes in different industries across the world. When we are working with clients who have spent months developing marketing strategies internally, there are always small "pieces of tinder" or simple mistakes left unseen that turn into fires later when [...]

19 12, 2017

Tackle 2018 With These Six Digital Marketing Trends

December 19th, 2017|Content Marketing, Marketing, Marketing Automation, Social Media, Staffing, Web Development|0 Comments

Keeping up with these top six 2018 digital marketing trends will help you gear your business’s marketing strategy for success in the coming year. 2017 was a whirlwind for digital marketing and PR in many ways, so if anything we should expect the unexpected in 2018. Yet, several ongoing digital marketing trends are all but [...]

24 10, 2017

Why You Shouldn’t Ignore Social Media as Part of Your Marketing Strategy

October 24th, 2017|Content Marketing, Creative, Marketing, Social Media|0 Comments

Social media has become a critical component of modern brands’ digital marketing strategy no matter how you slice it. The capabilities social media marketing can provide and the huge audiences it aggregates serve as powerful assets for marketers of all brand types and company sizes.   There was a time when social media was more [...]

12 10, 2017

Why Video Marketing Is the Wave of the Future

October 12th, 2017|Content Marketing, Creative, Marketing, Social Media, Videos|0 Comments

Business professionals and consumers grow hungry for more online content every day, and an increasing volume of that content is video. Marketers able to tap into the growing demand for video will find an eager audience more apt to listen to their messages and more likely to convert. In fact, as more marketers embrace video [...]

27 09, 2017

Integrate Social Media Into Your Omnichannel Strategy With Customer Journey Mapping

September 27th, 2017|Content Marketing, Creative, Marketing, Social Media|0 Comments

Many brands think they have social media down to a science, but they are actually using approaches that keep their social profiles far too distant from other marketing channels. The result? Branded social media activities become more like a fan page than a business trying to use social media to convert customers. According to the [...]

18 06, 2017

Effective Marketing Ideas for Last-Minute Father’s Day Campaigns

June 18th, 2017|Content Marketing, Marketing|0 Comments

  “Oh, shoot! I forgot to get Dad something!” Tons of people have this realization in the last few days running up to Father’s Day, and so do quite a few brands. Similar to how many people treat their dads, marketers may have neglected to give their Father’s Day campaigns the attention they deserve. In [...]

13 06, 2017

Five Steps for Overhauling Your Digital Marketing Strategy

June 13th, 2017|Marketing, Social Media|0 Comments

Marketing in this day and age can get cluttered fast. Like a kitchen cupboard full of appliances, things can often get added to the marketing apparatus without an eye on long-term need or how it fits within the larger organization. Over time, the whole thing can feel like a mess, with some people in the [...]