20 eCommerce Stats for 2020

By |January 28th, 2020|Analytics, Content Marketing, eCommerce, Marketing|

It’s hard to believe that a brand-new decade is here and with it comes the realization of just how much has changed over the last ten years.  To help you stay up to date with what's what in the eCommerce world, we compiled a list of the top 20 eCommerce Stats for 2020 that you can't ignore, so let's hop right in: Nearly 95% of all purchases are expected to be made via eCommerce by 2040.  (Source: Nasdaq) Businesses with customer loyalty programs, on average, are 88% more profitable than those who do not. (Source: io) About 50% of [...]

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3 Pillars to Your 2020 Marketing Vision

By |December 17th, 2019|Marketing|

You may be ready for a fresh start with the new year and decade, but is your marketing? Developing a fresh, modern, and unique marketing plan for your business is no easy task. Here are three pillars to use for your 2020 marketing vision. 1. Define Your Long-Term GoalsIt's much easier to plan for the short term, but developing a clear plan of action to reach your long-term goals is absolutely essential to the success of any business. Ask yourself: Where do I want to see my business in 5, 10, and 15 years? Start making small adjustments and [...]

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Top 7 Website Trends for 2020

By |November 5th, 2019|Design, Marketing, Web Development|

Before, we hop into the top website trends for 2020, let’s take a look back!  This new year marks the thirtieth anniversary since computer scientist Tim Berners-Lee changed life as we knew it forever with the invention of the World Wide Web (WWW).  Technology has molded the landscape of societies and cultures around the world more so in these last thirty years than ever before with worldwide connectivity at your fingertips. With the rise in modern technology comes the rise of consumers expectations of convenience. Businesses have felt the pressure to compete on an entirely new level, which has [...]

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6 Website Best Practices For Any Business

By |November 1st, 2019|Marketing, Web Development|

Your website is without a doubt one of your most powerful sales and marketing tools. It provides visibility and access to potential new business and even informs current business of other services you offer. The competition is steep and ensuring you are following modern website best practices is essential to thriving in a today’s digital world. Here are some of our top website best practices: Keep the Options Limited Yes, if you have the capacity to offer a multitude of variations of your product/service you should absolutely do so, however your website may not be the place. [...]

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How to Hire the Right Marketing Agency for your Business

By |July 20th, 2019|Marketing, Organization|

There are a lot of options out there when it comes to selecting the right marketing agency that will complement your business, and dozens of questions to ask in that selection process. You’ll need to not only question potential agencies, but also your own goals and objectives—making sure both parties are on the same page and can work well together is going to make or break your success. Here are some of the things to take into consideration as you look to hire the right marketing agency for your business: Identify Your Company’s Needs It’s a good idea to [...]

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What Is White Space? And Why Is It Important In Digital Marketing?

By |July 6th, 2019|Creative, Design, Marketing|

“It needs some more white space” … “I love the use of white space in this layout” … “There’s too much white space.” As a designer, I hear and use this word almost every day. It is a powerful term used in the design world and can make or break a design. Lately, it is something that plays a more important role in digital marketing as we strive to create more user-friendly experiences.   What is white space? White space is empty space in a design or negative space that exists around all content in a design layout. The space [...]

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Effective Marketing Ideas for Last-Minute Father’s Day Campaigns

By |June 21st, 2019|Content Marketing, Marketing|

“Oh, shoot! I forgot to get Dad something!” Tons of people have this realization in the last few days running up to Father’s Day, and so do quite a few brands. Similar to how many people treat their dads, marketers may have neglected to give their Father’s Day campaigns the attention they deserve. In the same way that people can get a last-minute gift for Dad that is still meaningful and sincere, they can also implement an effective, relevant Father’s Day campaign even in the final stretch.   In fact, “last minute gift ideas for Dad” is a recurring topic [...]

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One Fire Marketing Agencies Constantly Put Out

By |June 20th, 2019|Marketing|

There is no one-size-fits-all solution when it comes to marketing for businesses of all shapes and sizes in different industries across the world. When we are working with clients who have spent months developing marketing strategies internally, there are always small "pieces of tinder" or simple mistakes left unseen that turn into fires later when it’s time to launch. However, we often see the same “fire” raging inside otherwise successful businesses: a huge database full of unengaged leads, taking up space, confusing marketers. A Full Database of Unengaged Contacts It is very common for companies to have a massive database [...]

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Creating Your End of Year Marketing Focus

By |June 6th, 2019|Marketing, Marketing Automation|

It’s already December…so what do you need to keep in mind for your end of year marketing focus? As tempting as it can be to sit back, grab a glass of eggnog, and regale anyone who will listen about the awesome things you’ve done for your company over the last twelve months, that’s probably not the best steps to set up success for the next year. You’re a marketer! You’ve always got work to do! What is your CEO thinking about? There’s a high likelihood your department’s performance is being reviewed during the end of year timeframe. Your CEO and [...]

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