Marketing Archives

6 Benefits of Hiring an Agency vs. an In-House Marketer

By Gail Weinstein|2019-04-16T12:29:53+00:00March 18th, 2019|Account Management, Marketing|

If you’re looking to grow your company’s marketing department, you might be wondering what the most effective manner of talent acquisition is. Should you hire one or more in-house marketers? Or would working with a marketing agency service you better? Although it’s important to take note of the intricacies of your unique business case, working with a marketing agency often provides more benefits than a single in-house hire. Benefit 1: It’s cheaper to hire a marketing agency When you hire a marketing agency, you work with a team of experts, not just one single person. When you think [...]

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How to Hire the Right Marketing Agency for your Business

By Gail Weinstein|2019-04-16T12:30:01+00:00March 5th, 2019|Marketing, Organization|

There are a lot of options out there when it comes to selecting a marketing agency that will complement your business, and dozens of questions to ask in that selection process. You’ll need to not only question potential agencies, but also your own goals and objectives—making sure both parties are on the same page and can work well together is going to make or break your success. Here are some of the things to take into consideration as you look to hire the right marketing agency for your business: Identify Your Company’s Needs It’s a good idea to do [...]

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Creating Your End of Year Marketing Focus

By vonazon|2019-02-12T14:43:31+00:00December 5th, 2018|Marketing, Marketing Automation|

It’s already December…so what do you need to keep in mind for your end of year marketing focus? As tempting as it can be to sit back, grab a glass of eggnog, and regale anyone who will listen about the awesome things you’ve done for your company over the last twelve months, that’s probably not the best steps to set up success for the next year. You’re a marketer! You’ve always got work to do! What is your CEO thinking about? There’s a high likelihood your department’s performance is being reviewed during the end of year timeframe. Your CEO and [...]

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Lead Scoring For Behavior And Demographics

By vonazon|2019-03-04T11:24:30+00:00November 20th, 2018|Lead Scoring, Marketing, Marketing Automation|

What constitutes a qualified lead? This age-old question has plagued marketers for years. The phrase “dialing for dollars” is becoming less of the norm as digital inbound and outbound marketing has taken the lead qualification and made it much more effective. Understanding how to leverage both behavior- and demographic-based scoring models will not only guarantee that the right leads are receiving the right content, but also ensures that sales is working with leads that are truly interested in the services or products being offered. Behavior scoring involves identifying various sales-ready behaviors and actions, and associating point values when completed. Certain [...]

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What Is White Space? And Why Is It Important In Digital Marketing?

By vonazon|2019-03-04T11:19:29+00:00November 6th, 2018|Creative, Design, Marketing|

“It needs some more white space” … “I love the use of white space in this layout” … “There’s too much white space.” As a designer, I hear and use this word almost every day. It is a powerful term used in the design world and can make or break a design. Lately, it is something that plays a more important role in digital marketing as we strive to create more user-friendly experiences. What is white space? White space is empty space in a design or negative space that exists around all content in a design layout. The space [...]

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One Fire Marketing Agencies Constantly Put Out

By vonazon|2019-03-04T11:17:43+00:00October 16th, 2018|Marketing|

There is no one-size-fits-all solution when it comes to marketing for businesses of all shapes and sizes in different industries across the world. When we are working with clients who have spent months developing marketing strategies internally, there are always small "pieces of tinder" or simple mistakes left unseen that turn into fires later when it’s time to launch. However, we often see the same “fire” raging inside otherwise successful businesses: a huge database full of unengaged leads, taking up space, confusing marketers. A Full Database of Unengaged Contacts It is very common for companies to have a massive database [...]

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Tackle 2018 With These Six Digital Marketing Trends

By vonazon|2019-03-04T11:16:33+00:00December 19th, 2017|Content Marketing, Marketing, Marketing Automation, Social Media, Staffing, Web Development|

Keeping up with these top six 2018 digital marketing trends will help you gear your business’s marketing strategy for success in the coming year. 2017 was a whirlwind for digital marketing and PR in many ways, so if anything we should expect the unexpected in 2018. Yet, several ongoing digital marketing trends are all but guaranteed to continue their trajectory. Growing demand for things like video content, influencer collaborations and data security will all solidify practices that can make or break marketing success. So, to help your brand prepare for the months ahead, here are the predicted most important 2018 [...]

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Why Social Media Needs To Be Part Of Your Marketing Strategy

By vonazon|2019-03-04T11:14:45+00:00October 24th, 2017|Content Marketing, Creative, Marketing, Social Media|

Social media has become a critical component of modern brands’ digital marketing strategy no matter how you slice it. The capabilities social media marketing can provide and the huge audiences it aggregates serve as powerful assets for marketers of all brand types and company sizes. There was a time when social media was more akin to a distraction than a viable marketing channel for businesses, but high adoption rates have changed that. According to Pew Research, 69% of all U.S. adults now use at least one social media platform, up from 5% back in 2005. Looking just at those [...]

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Why Video Marketing Is The Wave Of The Future

By vonazon|2019-03-04T11:13:21+00:00October 12th, 2017|Content Marketing, Creative, Marketing, Social Media, Videos|

Business professionals and consumers grow hungry for more online content every day, and an increasing volume of that content is video. Marketers able to tap into the growing demand for video will find an eager audience more apt to listen to their messages and more likely to convert. In fact, as more marketers embrace video assets as part of their multi-channel campaigns, those who ignore the trend will likely be left at a competitive disadvantage. While traditional forms of static ads like banners and native content will no doubt remain, video assets will increasingly become a critical structural component of [...]

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Integrate Social Media Into Your Omnichannel Strategy With Customer Journey Mapping

By vonazon|2019-03-04T11:11:47+00:00September 27th, 2017|Content Marketing, Creative, Marketing, Social Media|

Many brands think they have social media down to a science, but they are actually using approaches that keep their social profiles far too distant from other marketing channels. The result? Branded social media activities become more like a fan page than a business trying to use social media to convert customers. According to the Data & Marketing Association, 51% of social media marketers use the channel primarily for brand awareness campaigns, more than any other function combined. Additionally, social media purchase conversions remain extremely low, with 45% of people saying they’ve never bought something based on a social ad. [...]

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