What Is Data Hygiene and How Can It Help You Get More Out of Your HubSpot CRM?
Anyone who works in marketing or sales understands the importance of data. A solid database is more than just reference material; it is a valuable asset that directly translates to success. Data boosts marketing across the board, whether a company is attempting to maximize its ROI or an agency is attempting to deliver solutions to clients. However, a disorganized, unprocessed dataset does more harm than good. That is why businesses must practice proper data hygiene. Almost every single CRM, especially HubSpot-supported ones, depends on a well-maintained database to function properly. Everything from distributing newsletters to sending personalized messages depends on [...]