Since pay-per-click advertising was introduced decades ago, marketers have worked diligently to figure out exactly how to use it to maximize ROI for brands. The topic is constantly evolving and new strategies are being developed regularly. In fact, our CEO Kevin England recently outlined how Vonazon optimizes PPC campaigns in his podcast, ‘Figuring It Out’. The year 2020 threw us many curveballs, especially when it came to marketing. PPC specialists were forced to adapt to ever changing market conditions throughout an unprecedented public health pandemic. While we can’t exactly predict what will happen over the next year, there are a [...]