The Absence of a Customer Outreach & Retention Strategy

With a single-send email strategy and a website that needed quite a bit of TLC, Professional Health Services knew that their marketing needed a major boost. With the hopes of educating prospects on the company’s unique mobile services, their one-off email campaigns were doing little to help prospects see that they are very different from other health testing companies.

Additionally, client consultation & appointment emails were going unnoticed. To top it off, their website wasn’t capturing many form conversions or creating lead interactions and engagements. The website was due for a complete redesign to increase the user experience, and in turn, boost engagement.

It was clear that their current marketing initiatives were missing key components for successful marketing, but luckily—with the help of Vonazon—they found all the solutions they needed to develop a proper long-term nurturing and outreach strategies.