Creating Your End of Year Marketing Focus

By | December 5th, 2018|Categories: Marketing, Marketing Automation|

It’s already December…so what do you need to keep in mind for your end of year marketing focus? As tempting as it can be to sit back, grab a glass of eggnog, and regale anyone [...]

Lead Scoring for Behavior and Demographics

By | November 20th, 2018|Categories: Lead Scoring, Marketing, Marketing Automation|

What constitutes a qualified lead? This age-old question has plagued marketers for years. The phrase “dialing for dollars” is becoming less of the norm as digital inbound and outbound marketing has taken the lead qualification [...]

What is White Space? And Why is it Important in Digital Marketing?

By | November 6th, 2018|Categories: Creative, Design, Marketing|

“It needs some more white space” … “I love the use of white space in this layout” … “There’s too much white space.” As a designer, I hear and use this word almost every day. [...]

One Fire Marketing Agencies Constantly Put Out

By | October 16th, 2018|Categories: Marketing|

There is no one-size-fits-all solution when it comes to marketing for businesses of all shapes and sizes in different industries across the world. When we are working with clients who have spent months developing marketing [...]

Tackle 2018 With These Six Digital Marketing Trends

By | December 19th, 2017|Categories: Content Marketing, Marketing, Marketing Automation, Social Media, Staffing, Web Development|

Keeping up with these top six 2018 digital marketing trends will help you gear your business’s marketing strategy for success in the coming year. 2017 was a whirlwind for digital marketing and PR in many [...]

Why You Shouldn’t Ignore Social Media as Part of Your Marketing Strategy

By | October 24th, 2017|Categories: Content Marketing, Creative, Marketing, Social Media|

Social media has become a critical component of modern brands’ digital marketing strategy no matter how you slice it. The capabilities social media marketing can provide and the huge audiences it aggregates serve as powerful [...]

Why Video Marketing Is the Wave of the Future

By | October 12th, 2017|Categories: Content Marketing, Creative, Marketing, Social Media, Videos|

Business professionals and consumers grow hungry for more online content every day, and an increasing volume of that content is video. Marketers able to tap into the growing demand for video will find an eager [...]

Integrate Social Media Into Your Omnichannel Strategy With Customer Journey Mapping

By | September 27th, 2017|Categories: Content Marketing, Creative, Marketing, Social Media|

Many brands think they have social media down to a science, but they are actually using approaches that keep their social profiles far too distant from other marketing channels. The result? Branded social media activities [...]

4 Signs You’re Not Using Marketing Automation to Its Full Potential

By | September 12th, 2017|Categories: Uncategorized|

Marketing automation sets most of your repetitive marketing functions on cruise control. It allows your company to focus on value added tasks and personable service during critical 1:1 touchpoints.   Yet, many companies out there [...]