Pardot – The Path of Least Resistance

By | January 7th, 2017|Categories: Content Marketing, Lead Scoring, Marketing Automation|

The key to success lies in the strategies behind your marketing campaigns. From day one, your marketing efforts should be pushing your leads down a path with the least amount of resistance to become sales [...]

Yuletide Marketing Utilized!

By | December 12th, 2016|Categories: Social Media, The Holidays|

Some may see the utilization of the holidays as a cheap way to market to their prospects. Our marketing specialists here at Vonazon use every opportunity at our disposal for superior social media marketing campaigns! [...]

Your Guide to Facebook Live!

By | December 7th, 2016|Categories: Social Media, Videos|

At a glance, most of us think that Facebook Live is just another way to share our personal life with our friends. Well, it is, but it can be more than that! Facebook Live is [...]

Perplexed by the Process of Personalization?

By | December 6th, 2016|Categories: Marketing Automation|

At a glance, personalization may seem trivial, like a mere opportunity to add some humor, fun, or flare to your email content… Let’s take a closer look! Basic Campaigning, Capturing, & Personalization Through an email [...]

Creating Competent & Capable Marketing Content

By | December 1st, 2016|Categories: Content Marketing|

When you begin your company’s content creation, there are several things that should come to mind before you decide to launch that content marketing strategy. Almost like a pre-flight checklist. If one thing goes unchecked, [...]

The Potent #Power of a #Hashtag

By | November 29th, 2016|Categories: Social Media|

We see hashtags everywhere on various social media platforms; Twitter, Instagram, and even Facebook! That begs the questions… What are they? Why are these things everywhere? Why is everybody using them so often? #Hashtag To [...]

What’s Lead Scoring and Why is it Important to You?

By | November 21st, 2016|Categories: Lead Scoring, Marketing Automation|

When someone asks us what a lead score is, we’ll lead them to the nearest sports bar and point to a winning team on the TV… Kidding, of course! Well, what is a Lead Score?! [...]

How to Optimize Your Landing Page for SEO

By | November 18th, 2016|Categories: Social Media, Web Development|

How to Optimize Your Landing Page for SEO Do you enjoy paying an arm and a leg for traffic? Undoubtedly not! Yet most businesses throw money at advertising platforms in the hope that they might [...]