Perplexed by the Process of Personalization?

By | December 6th, 2016|Categories: Marketing Automation|

At a glance, personalization may seem trivial, like a mere opportunity to add some humor, fun, or flare to your email content… Let’s take a closer look! Basic Campaigning, Capturing, & Personalization Through an email [...]

Creating Competent & Capable Marketing Content

By | December 1st, 2016|Categories: Content Marketing|

When you begin your company’s content creation, there are several things that should come to mind before you decide to launch that content marketing strategy. Almost like a pre-flight checklist. If one thing goes unchecked, [...]

The Potent #Power of a #Hashtag

By | November 29th, 2016|Categories: Social Media|

We see hashtags everywhere on various social media platforms; Twitter, Instagram, and even Facebook! That begs the questions… What are they? Why are these things everywhere? Why is everybody using them so often? #Hashtag To [...]

What’s Lead Scoring and Why is it Important to You?

By | November 21st, 2016|Categories: Lead Scoring, Marketing Automation|

When someone asks us what a lead score is, we’ll lead them to the nearest sports bar and point to a winning team on the TV… Kidding, of course! Well, what is a Lead Score?! [...]

How to Optimize Your Landing Page for SEO

By | November 18th, 2016|Categories: Social Media, Web Development|

How to Optimize Your Landing Page for SEO Do you enjoy paying an arm and a leg for traffic? Undoubtedly not! Yet most businesses throw money at advertising platforms in the hope that they might [...]

Is Using Social Media for Business Effective?

By | November 15th, 2016|Categories: Social Media|

Social media: is it a time-waster or a valuable tool to connect with your buyers? Considering how much time people spend there, being active on social media is tempting. But what about stories you’ve heard [...]

Bridging the Gap Between Marketing and Sales

By | November 11th, 2016|Categories: Marketing Automation|

Today’s digital marketplace can stretch you thin. Your prospects play hide-and-seek with you on a burgeoning crowd of channels. It’s hard enough just tracking them, much less relieving them of the baggage that keeps them [...]

What is Marketing Automation?

By | November 4th, 2016|Categories: Marketing Automation|

You’ve probably heard the term before, but you may still find yourself asking…what is Marketing Automation? With so many providers out there, it may seem hard to get a consistent, easy to understand answer. Simply [...]