Lead Scoring For Behavior And Demographics

By |September 10th, 2020|Lead Scoring, Marketing, Marketing Automation|

What constitutes a qualified lead? This age-old question has plagued marketers for years. The phrase “dialing for dollars” is becoming less of the norm as digital inbound and outbound marketing has taken the lead qualification and made it much more effective. Understanding how to leverage both behavior- and demographic-based scoring models will not only guarantee that the right leads are receiving the right content, but also ensures that sales is working with leads that are truly interested in the services or products being offered. Behavior scoring involves identifying various sales-ready behaviors and actions, and associating point values when completed. Certain [...]

How to Create HubSpot Landing Pages that Convert

By |September 1st, 2020|Content Marketing, Marketing|

A landing page could be considered the halfway point between an email and a website. It is more content-rich than the former but without the many distractions of the latter. A landing page aims to convert visitors into leads, in most cases, by offering something of value. Though all landing pages share these fundamentals, they are not created equal. There are plenty of examples of free landing page templates and designs on the web. However, what works for another company’s product or service may not necessarily work for yours. Here are seven best practices to keep in mind when building [...]

3 Tips to Avoid Campaign Catastrophe in International Marketing

By |July 15th, 2020|Content Marketing, Marketing|

As marketers we find ourselves grappling with the need to expand, grow, and scale everything we do to achieve our company’s overall goals. It can be difficult for a small or medium-sized corporation to initially build an international marketing plan. Typically, they don’t have the expertise or budget to launch the campaign. But it’s not impossible. What can these businesses do to avoid a marketing catastrophe in international markets? Define international success and why you need it. Find strategic partnerships within your new global market. Create campaigns with localization in mind. 1. Define international success and why you need it. [...]

5 Tips to Support Your Team During a Crisis

By |May 20th, 2020|Content Marketing, Marketing, Marketing Automation|

A few months ago we wrote an article about mistakes you should avoid during the Coronavirus. Since then the situation has escalated even further, with COVID-19 wreaking havoc on our livelihoods and our economy.  Now more than ever leaders must be adaptable, communicative, and supportive.  Your main goal should be retaining productivity by keeping employees calm and engaged. Support your team during this crisis and make it easier to get back to business as usual once it all blows over. The actions you take now will also have mental health, morale, and productivity benefits.      Here are our top 5-tips to support your team during a crisis  1. BE TRANSPARENT AND HONEST   A common [...]

Why HubSpot for Small Business is Right for You During COVID-19

By |April 21st, 2020|Content Marketing, Marketing, Marketing Automation|

The Current Situation  We are living through unparalleled times, and honestly, it’s a little scary. At this point the Coronavirus has touched every walk of life, big and small. The “stay at home” orders have forced small businesses around the world to lose out on business, and the slowing economy is causing consumers to spend far less than normal.   Vonazon wants to help you find the light at the end of the tunnel. As a HubSpot Diamond partner, our goal is to help you generate revenue and avoid costly long-term mistakes. Prepare for a new age of business and learn why your small business needs HubSpot’s robust set of tools and our strategic know-how.  What is HubSpot?  So, what is HubSpot? [...]

Three Business Mistakes to Avoid During the Coronavirus Outbreak

By |March 9th, 2020|Content Marketing, Marketing, Webinars|

Fear, panic, and knee-jerk reactions. They’re the three things that media and news outlets thrive on, and three surefire ways to lose revenue within your business. Although a worldwide increase in levels of anxiety and uncertainty is probably good news for stocks of media outlets, it often leads to a decline in productivity and profitability for the rest of the workforce.  We want to guide you through these challenging times by giving you three business mistakes to avoid during the Coronavirus outbreak:  Unless you’re selling essential healthcare items like soap or rubber gloves, you’re probably not seeing a dramatic [...]

20 eCommerce Stats for 2020

By |January 28th, 2020|Analytics, Content Marketing, eCommerce, Marketing|

It’s hard to believe that a brand-new decade is here and with it comes the realization of just how much has changed over the last ten years.  To help you stay up to date with what's what in the eCommerce world, we compiled a list of the top 20 eCommerce Stats for 2020 that you can't ignore, so let's hop right in: Nearly 95% of all purchases are expected to be made via eCommerce by 2040.  (Source: Nasdaq) Businesses with customer loyalty programs, on average, are 88% more profitable than those who do not. (Source: io) About 50% of [...]

3 Pillars to Your 2020 Marketing Vision

By |December 17th, 2019|Marketing|

You may be ready for a fresh start with the new year and decade. But do you have a 2020 marketing vision to guide you? Developing a fresh, modern, and unique marketing plan for your business is no easy task. Here are 3 pillars to use for your 2020 marketing vision. 1. Define Your Long-Term Goals It's much easier to plan for the short term, but developing a clear plan of action to reach your long-term goals is absolutely essential to the success of any business. Ask yourself: Where do I want to see my business in [...]

Top 7 Website Trends for 2020

By |November 5th, 2019|Design, Marketing, Web Development|

Before, we hop into the top website trends for 2020, let’s take a look back!  This new year marks the thirtieth anniversary since computer scientist Tim Berners-Lee changed life as we knew it forever with the invention of the World Wide Web (WWW).  Technology has molded the landscape of societies and cultures around the world more so in these last thirty years than ever before with worldwide connectivity at your fingertips. With the rise in modern technology comes the rise of consumers expectations of convenience. Businesses have felt the pressure to compete on an entirely new level, which has [...]