What Is the Best Marketing Automation Tool for Small Businesses?

Much like businesses themselves, marketing automation platforms and CRM’s come in all shapes and sizes. Some are incredibly robust and contain the power and tools to manage marketing, sales, and customer success for large enterprises—and are priced accordingly. However, various effective and intuitive platforms exist that are appropriately priced for small-to-midsize businesses that contain the power and tools to take your company to the next level. Let’s discuss CRM and marketing automation explore some of the best marketing animation tools for small businesses. What is CRM? Customer relationship management (CRM) is a valuable technology for managing all your company’s [...]

The Ultimate Social Media Scheduling Tool Guide

The role social media plays in people’s lives continues to increase and shows no signs of slowing down, which has made it a valuable and necessary tool for businesses. However, with new social media outlets being introduced to the already vast number of existing platforms, it can be difficult to maintain a consistent presence on each one. For this reason, social media scheduling tools have become a requirement for businesses and are relied upon to keep social media accounts active and engaging while saving significant time and effort. The leading social media scheduling tools are not only used to publish [...]

Avoid These Short Form Video Marketing Mistakes 

Short form video has exploded in popularity over the past few years and has quickly become a valuable tool for marketers. The engaging and straightforward nature of short form videos has allowed brands to reach wider audiences while simultaneously creating closer connections with them. In this article, we will discuss the benefits of short form video marketing, best practices for creating exciting and high-performing videos, and some common mistakes to avoid during the process. What Are Short-Form Videos? As the name suggests, short form videos are videos that are short in length. There is no set definition for exactly [...]