Understanding the Basics of Hybrid Events

By |Marketing|

With COVID-19 transforming many aspects of business, the events industry has been adversely affected as well. Over the past few months, organizations have turned to video conferencing platforms such as Zoom and Skype to coordinate both internal and external meetings. As a result, virtual events have risen in popularity due to their cost-effectiveness and ability to connect hundreds of participants from around the world. Creating virtual events that are both interactive and engaging continues to pose a challenge for organizers across the globe. Luckily, the introduction of hybrid events solves many of these issues. Are you familiar with the concept? [...]

Social Media eCommerce is Leading the Future of Online Shopping

By |Marketing|

During the early beginnings of the global pandemic where many were advised to stay indoors and avoid human interaction as much as possible, consumers found a savvy way to escape the bounds of their homes and roam free on the everlasting pages of social media platforms. Since many places of in-person commerce were forced to halt their operations, consumers sought refuge on online social media applications such as Instagram; consequently, transforming applications as such into the new shopping malls of the 21st century. Even now, as in-person commerce is slowly starting to make a comeback, the roots of online shopping [...]

Omnichannel vs. Multichannel: What is the Difference

By |Marketing|

What IS the Difference? Customer experience is more important than ever, where the customer journey should be well understood and cultivated. Part of improving the customer experience and journey is to adopt an omnichannel model for your brand. Since your consumer no longer views your brand according to brick and mortar or digital platforms, it is vital that your customer experience, regardless of channel, is seamlessly integrated. There are now often multiple touchpoints in a customer journey across channels before a potential customer is converted, so it is essential that the experience at every touchpoint is seamless and upholds your [...]

What is a Good website Bounce Rate

By |Marketing|

What is Bounce Rate Bounce rate is when visitors visit your webpage but take no further action and do not engage. Engagement can mean clicking on a second page, leaving a comment, or demonstrating interest in a product or service. There is no standard, universal measure, or threshold that determines you have a good bounce rate, but maintaining a low bounce rate that reflects good ROI is an essential SEO practice. How can user activity translate into a bounce? It can be due to a number of actions a user can take. They can hit back on their browser, click [...]

How Often Does Google Update Search Listings

By |Analytics, Content Marketing, Marketing|

Google search results are in a constant state of change, and how often Google updates search listings depends on a variety of factors. It is crucial to understand how Google updates search listings and ranks your site to understand Google search updates and how often listings are updated. Through the use of Googlebot that crawls the entire Internet, Google constantly updates search listings to rank the relevance and authority of every webpage for any given search by a user. It is essential to understand that Google prioritizes users' experience searching the internet over the ability of businesses to improve their [...]

8 reasons why SEO Auditing is Important for Your Website

By |Content Marketing, Marketing, Marketing Automation, Organization|

SEO auditing is a crucial part of digital marketing and should be a fundamental element of your content marketing strategy. But you may ask, what is an SEO audit? SEO auditing is a comprehensive analysis of how well your website is working for you. It tells you not only how much traffic you are getting from web searches that translate into how many potential customers are clicking on your site but also how you can also improve those numbers. This comprehensive assessment evaluates both major and minor issues with your site that can significantly impact your site content's searchability. SEO [...]

What is AI Marketing and How It Is Transforming Digital Marketing

By |Marketing|

We all have heard about artificial intelligence in one way or another, often as a perceived threat to both jobs and the significance of human creativity. The reality is that artificial intelligence has already been here for a while and can benefit multiple industries without taking them over – yet. One industry transformed by artificial intelligence is digital marketing. Before we dive into the changes AI has made to digital marketing, it is essential to understand what artificial intelligence is and what AI in marketing means. What is AI Marketing Artificial intelligence essentially mimics the cognitive functioning of humans through [...]

HubSpot Hacks: CRM Optimization and Decluttering

By |Content Marketing, Marketing, Marketing Automation, Organization|

Have you heard of the TV show “Hoarders”? It follows people that struggle to clean out their house of unnecessary objects. This leads to a less than ideal life that is too disorganized. All things begin to lose value because they are all treated as if they are the most important thing in life for those people and the same thing can happen if you don't have a CRM contact management process in line.  For example, this happens in businesses far more often than people care to admit. As a business owner, it is sometimes difficult to let go of [...]

Marketing Automation in Need of a Check-Up? Take the HubSpot Health Quiz.

By |Content Marketing, Marketing|

The proliferation of plug-and-play website builders has opened the door for businesses of all sizes to develop sharp-looking websites on a budget. Yet, despite lowering the barriers to web design and hosting, website performance has decreased over the last five years when measuring page size, requests, speed, etc. Just as software as a service (SaaS) solutions have created a new generation of sleek-looking websites with sub-average load times, the growth of intuitive marketing automation solutions, such as HubSpot, has led to mismanaged content databases and ineffective campaigns, in this article we discuss the importance of managing your marketing automation software. [...]

Lead Scoring For Behavior And Demographics

By |Lead Scoring, Marketing, Marketing Automation|

What constitutes a qualified lead? This age-old question has plagued marketers for years. The phrase “dialing for dollars” is becoming less of the norm as digital inbound and outbound marketing has taken the lead qualification and made it much more effective. Understanding how to leverage both behavior- and a demographic-based lead scoring model will not only guarantee that the right leads are receiving the right content, but also ensures that sales is working with leads that are truly interested in the services or products being offered. The Behavior lead scoring model involves identifying various sales-ready behaviors and actions, and associating [...]