In a recent article, Forbes made an interesting assertion that in the midst of today’s digital marketing gimmicks, the traditional methods of branding via bumper stickers and sweatshirts was still the best form of personal branding. The author was referencing in particular those stickers and sweatshirts associated with colleges, emphasizing the power of association based on what school you attended. But her point still rings home the importance of utilizing the tried and true methods of branding, especially at huge events like trade shows.

Yes, establishing your company’s audience and voice on social networks is undeniably important and arguably crucial in today’s marketing world. However, never forget how powerful it can be to go back to the basics. Take the Smithsonian, for example. For the first time in the historic museum’s 166 year history, they just launched a branding campaign that utilizes the simple power of asking an innovative question as a means to drive young people to seek answers at the Smithsonian. It’s simple, but in a good position to be effective.

So what does this all mean for you at your next trade show? Amongst our many modern media services, Vonazon also offers some of the tried and true marketing promotions that will definitely generate results. We can help you choose promotional products to excite your customers and liven up your brand. We can also come with with fun and innovative ways to market your promotional products via a prize wheel or scratch off card. The possibilities are endless, and Vonazon would love to help. Contact us today for a direct quote and to find out how our services can make your next trade show a success.

For more information about how to enhance your trade show with top notch marketing and staffing, please contact Nicole Mcadam, Nicole.Mcadam@vonazon.com.