Effective marketing and sales strategies rely heavily on the collection of relevant contact information. However, merely gathering this data is not enough. Without regular maintenance, client information deteriorates, leading to a cluttered CRM database filled with outdated and incorrect details. The consequences are far-reaching, from decreased productivity as manual communication becomes necessary to the potential suspension of your HubSpot account. Embracing data hygiene-based CRM best practices requires effort, but the rewards of boosted ROI and enhanced marketing communications are well worth it. To simplify these processes and optimize the performance of your HubSpot CRM, we’ve designed a straightforward how-to guide on CRM best practices.