Tips to Perfect Your Trade Show Marketing Strategy and Get Results
Tips to Perfect Your Trade Show Marketing Strategy and Get Results Digital marketing dominates today’s advertising landscape. From social media content, Pay-Per-Click (PPC) advertising, Google Ads, and email campaigns, you might ask yourself, “why should I invest in a trade show marketing strategy?” Or, “how am I going to get enough qualified traffic to get […]
How to Succeed Using In-House Trade Show Staff
How to Succeed Using In-House Trade Show Staff Although I’ve written numerous posts about the enormous benefit of hiring professional staffers when exhibiting at a trade show, I understand that some companies will always insist on only bringing their internal team to the event. While in-house trade show staffing can definitely produce effective and positive results, it’s imperative […]
Why You Need to Hire an Event Coordinator
Why You Need to Hire an Event Coordinator Everyone has a tight budget these days, but if you find your business in the position where you’re looking to expand your lead base and obtain new clients, you should definitely look into hiring a trade show planner or event coordinator. Increasingly, these jobs are becoming more […]
The One Easy Tip To Save You From Trade Show Humiliation
The One Easy Tip To Save You From Trade Show Humiliation Going to a trade show is exciting, there’s no doubt about it. You’ve planned it long in advance, have spent the time to train for the event, and you’re confident that your company will generate far more business than any email marketing campaign ever could have. […]
Badge Scanners: Making Trade Shows More Manageable
Badge Scanners: Making Trade Shows More Manageable It’s the 21st century. Why are some companies still using paper sign-up sheets to collect contact information from leads at events and conferences? Using paper and pen signup sheets are bound to cause problems. Whether it’s a pen that won’t work, illegible handwritten entries, or worst of all, […]
Professional Trade Show Staff Are More Beneficial Than In-House Employees
Professional Trade Show Staff Are More Beneficial Than In-House Employees Trade show exhibitors often face a dilemma when planning for their upcoming event: “Should I use my in-house employees or hire professional event staffers?” Internal team members are often experts when it comes to their business’s products and services; in addition to that, they’re usually […]
The 7 P’s Of Marketing And Trade Show Planning
The 7 P’s Of Marketing And Trade Show Planning Say it with us: “Proper Prior Planning Prevents Piss Poor Performance.” Would you ever try to vacation internationally without ample prior planning? Or go into a presentation for a major client thinking that it’s a wise choice to just “wing it?” Of course you wouldn’t. With […]
Trade Show Leads Vs. Time Wasters
Trade Show Leads Vs. Time Wasters Time is money, right? In the world of business it is important to know how to qualify trade show leads. Spending too much time with an unqualified prospect means losing money. But on the other hand, not spending enough time to figure out if a lead is genuine could also result […]
How to Find Great Leads On The Trade Show Floor
How to Find Great Leads On The Trade Show Floor The trade show floor is one of the best avenues available for live business marketing. What truly makes a trade show, exhibition, or conference a great place to generate sales leads and customer connections is that they are generally based around a certain theme or […]
Tradeshow Dress Codes
Tradeshow Dress Codes How to Dress at a Tradeshow While Exhibiting According to the U.S. Census, more than 15,000 tradeshows are conducted on an annual basis. Tradeshows are still one of the most effective ways for businesses and companies as well as individual proprietors to get the word out to a select base of customers […]
