What is a KPI Report and How To Choose the Right One for Your Business It’s difficult to measure how your business is doing without specific metrics. Key Performance Indicators
How to Optimize Blog Posts for SEO – An On-Page Approach Creating a blog is one of the most effective strategies for increasing traffic to your website and building brand
5 Reasons to Evaluate Your Marketing Automation Platform Performance As we head into the new year, firms should be asking themselves – am I making the most of my marketing
7 Post-Pandemic Marketing Tips Internet usage is at an all-time high as a result of the COVID-19 pandemic. For nearly a year, individuals of all ages had limited access to
Understanding the Metaverse: A Marketer’s Guide to the Future In late October 2021, Facebook CEO Mark Zuckerburg announced he would be changing the company’s name to Meta. The rebrand symbolizes the organization’s
TikTok is Here To Stay: What You Need To Know About Gen Z’s Favorite Social Platform Ever wondered why short-form video content has taken the internet by storm? The social
Using Smart Data and Data-Driven Marketing to Improve ROI Marketers no longer have to work off assumptions or instincts. Today’s marketing teams have the most valuable source of information available
Apple iOS 15 | What It Means for Marketing At Apple’s annual Worldwide Developer’s Conference in June, the company revealed some of the biggest announcements it has delivered in years.
Sustainability Marketing: What It Is and Tips for Execution Over the years, “sustainability” has become more than just a buzzword. Now more than ever, consumers are highly aware of the
The Death Of Third Party Cookies and Future of Digital Marketing In January 2020, Google announced that it would remove support for third party cookies, part of their new initiative known as
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