Marketing

Understanding the Metaverse: A Marketer’s Guide to the Future In late October 2021, Facebook CEO Mark Zuckerburg announced he would be changing the company’s name to Meta. The rebrand symbolizes the organization’s

Using Smart Data and Data-Driven Marketing to Improve ROI Marketers no longer have to work off assumptions or instincts. Today’s marketing teams have the most valuable source of information available

Apple iOS 15 | What It Means for Marketing At Apple’s annual Worldwide Developer’s Conference in June, the company revealed some of the biggest announcements it has delivered in years.

Sustainability Marketing: What It Is and Tips for Execution Over the years, “sustainability” has become more than just a buzzword. Now more than ever, consumers are highly aware of the

The Death Of Third Party Cookies and Future of Digital Marketing In January 2020, Google announced that it would remove support for third party cookies, part of their new initiative known as

Breaking it Down: What is the IOE or internet of everything? In our highly digitized world, nearly everything is interconnected virtually. By now, you’re likely familiar with the internet of things,

How to Unify the Offline and Online Customer Experience While we currently live in a highly digitized society, the importance of in-person, physical interaction is still as important as ever

Understanding the Basics of Hybrid Events With COVID-19 transforming many aspects of business, the events industry has been adversely affected as well. Over the past few months, organizations have turned