Bridging The Gap Between Marketing And Sales
Bridging The Gap Between Marketing And Sales Today’s digital marketplace can stretch you thin. Your prospects play hide-and-seek with you on a burgeoning crowd of channels. It’s hard enough just tracking them, much less relieving them of the baggage that keeps them from buying. Fortunately, this explosion of channels doesn’t happen in isolation. As the […]
What is Marketing Automation?
What is Marketing Automation? You’ve probably heard the term before, but you may still find yourself asking…what is Marketing Automation? With so many providers out there, it may seem hard to get a consistent, easy to understand answer. Simply put, Marketing Automation is a software-as-a-service tool that helps marketing departments automate repetitive tasks and combine […]
Nurturing Leads with Marketing Automation
Nurturing Leads with Marketing Automation What do you know about the customers who visit your website each day? If you aren’t capturing leads from those daily visits, you’re missing a great opportunity to convert curious researchers into paying customers. Through the use of marketing automation, you can not only capture great leads, but also […]
Are you getting the most out of the HubSpot Platform?
Are you getting the most out of the HubSpot Platform? So you purchased the HubSpot platform…congratulations! But now what? There’s no doubt that HubSpot is a powerful tool, but are you getting the most out of it? Since HubSpot’s platform is designed to increase lead generation and streamline the sales process by helping marketers perform […]
Nurturing Leads Using Marketing Automation
Nurturing Leads Using Marketing Automation Tired of losing potential customers because you don’t have time to nurture all of your leads? Consider marketing automation. If you’ve ever wondered about how massive corporations like Amazon.com deliver targeted recommendations and advertisements to customers, encouraging new sales along the way, marketing automation is the answer. These companies understand that […]
The Potential Success Of Using Marketing Automation
The Potential Success Of Using Marketing Automation It’s a sad fact of marketing that not all of your lead prospects are going to be ready to buy a product from you today. However, that doesn’t mean that these leads should be discarded or forgotten. On the contrary, by nurturing those leads and keeping your brand […]
Have You Taken Advantage Of Marketing Automation Yet?
Have You Taken Advantage Of Marketing Automation Yet? Why haven’t you taken advantage of Marketing Automation yet? From Sales Force Integration to Marketo Automation, from Exact Target to Constant Contact, there are a slew of different email marketing programs out there designed to help you simplify your marketing and make your life easier. The problem […]
