Marketers: Don’t Get Rid Of Your April Foolishness
Marketers: Don’t Get Rid Of Your April Foolishness In recent years, we have seen more and more companies take a break from reality to enjoy a little bit of lighthearted playtime for April Fool’s marketing. These pranks encompass everything from fake announcements that Taco Bell was buying the Liberty Bell to fake promos for bacon-flavored mouthwash. […]
Why No One Watches Your Webinars
Why No One Watches Your Webinars “Why is no one watching my webinars?” has got to be one of the most frustrating questions a digital marketing has to ask themselves today. If you’ve ever taken the time to develop out a ton of content and prepare your webinar presentation, only to have a very small […]
Merge Customer Experience Into Marketing
Merge Customer Experience Into Marketing Merge Customer Experience into Marketing to Make People Fall in Love With Your Brand Customers care about their experience with a brand far more than marketers anticipate. Yet, when it comes to differentiation, few marketers make the customer experience a priority as a brand value. The simple truth is that […]
3 Bad Marketing Habits You Need To Break Up With
3 Bad Marketing Habits You Need To Break Up With Just like a toxic ex, some marketing bad habits drag you down. The only way to move forward is to cut them loose and learn from your mistakes. After all, it’s not like you and your bad habits never belonged together, it’s just that you […]
Act-On: Embrace the Segment!
Act-On: Embrace the Segment! Within Act-On, you want to be using your email campaigns and marketing efforts to their fullest potential by creating and molding content to fit a particular population of contacts by creating what is called a list segment. List Segmentation is the technical capability to digitally organize and distribute your contacts, prospects, […]
Pardot – The Path Of Least Resistance
Pardot – The Path Of Least Resistance The key to success lies in the strategies behind your marketing campaigns. From day one, your marketing efforts should be pushing your leads down a path with the least amount of resistance to become sales qualified. Most marketers make the mistake of creating their campaigns with a single […]
Perplexed By The Process Of Personalization?
Perplexed By The Process Of Personalization? At a glance, personalization may seem trivial, like a mere opportunity to add some humor, fun, or flare to your email content… Let’s take a closer look! Basic Campaigning, Capturing, & Personalization Through an email marketing campaign, your potential clientele fills out their information using forms, usually to receive […]
What Is Content Marketing And Why Is It Valuable?
What Is Content Marketing And Why Is It Valuable? Your customers are going blind – ad blind, that is. Traditional, interruptive advertising is becoming less and less effective as consumers increasingly tune out the clutter that tries to steal their attention from the useful, engaging information or entertainment that they have chosen to seek. If […]
What’s Lead Scoring And Why Is It Important For Your Business?
What’s Lead Scoring And Why Is It Important For Your Business? When someone asks us what lead scoring is, we’ll lead them to the nearest sports bar and point to a winning team on the TV… Kidding, of course! Well, what is a Lead Score?! Lead scoring is the process of organizing your company’s prospects […]
Bridging The Gap Between Marketing And Sales
Bridging The Gap Between Marketing And Sales Today’s digital marketplace can stretch you thin. Your prospects play hide-and-seek with you on a burgeoning crowd of channels. It’s hard enough just tracking them, much less relieving them of the baggage that keeps them from buying. Fortunately, this explosion of channels doesn’t happen in isolation. As the […]
