Marketing Automation Archives

8 reasons why SEO Auditing is Important for Your Website

By Marilyn Castillo|Content Marketing, Marketing, Marketing Automation, Organization|

SEO auditing is a crucial part of digital marketing and should be a fundamental element of your content marketing strategy. But you may ask, what is an SEO audit? SEO auditing is a comprehensive analysis of how well your website is working for you. It tells you not only how much traffic you are getting from web searches that translate into how many potential customers are clicking on your site but also how you can also improve those numbers. This comprehensive assessment evaluates both major and minor issues with your site that can significantly impact your site content's searchability. SEO [...]

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HubSpot Hacks: CRM Optimization and Decluttering

By Rhianna Moore|Content Marketing, Marketing, Marketing Automation, Organization|

Have you heard of the TV show “Hoarders”? It follows people that struggle to clean out their house of unnecessary objects. This leads to a less than ideal life that is too disorganized. All things begin to lose value because they are all treated as if they are the most important thing in life for those people and the same thing can happen if you don't have a CRM contact management process in line. For example, this happens in businesses far more often than people care to admit. As a business owner, it is sometimes difficult to let go of [...]

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Lead Scoring For Behavior And Demographics

By vonazon|Lead Scoring, Marketing, Marketing Automation|

What constitutes a qualified lead? This age-old question has plagued marketers for years. The phrase “dialing for dollars” is becoming less of the norm as digital inbound and outbound marketing has taken the lead qualification and made it much more effective. Understanding how to leverage both behavior- and a demographic-based lead scoring model will not only guarantee that the right leads are receiving the right content, but also ensures that sales is working with leads that are truly interested in the services or products being offered. The Behavior lead scoring model involves identifying various sales-ready behaviors and actions, and associating [...]

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5 Tips to Support Your Team During a Crisis

By Rhianna Moore|Content Marketing, Marketing, Marketing Automation|

A few months ago we wrote an article about mistakes you should avoid during the Coronavirus. Since then the situation has escalated even further, with COVID-19 wreaking havoc on our livelihoods and our economy. Now more than ever leaders must be adaptable, communicative, and supportive. Your main goal should be retaining productivity by keeping employees calm and engaged. Support your team during this crisis and make it easier to get back to business as usual once it all blows over. The actions you take now will also have mental health, morale, and productivity benefits. Here are our top 5-tips to support your team during a crisis 1. BE TRANSPARENT AND HONEST A common [...]

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Why HubSpot for Small Business is Right for You During COVID-19

By vonazon|Content Marketing, Marketing, Marketing Automation|

The Current Situation We are living through unparalleled times, and honestly, it’s a little scary. At this point the Coronavirus has touched every walk of life, big and small. The “stay at home” orders have forced small businesses around the world to lose out on business, and the slowing economy is causing consumers to spend far less than normal. Vonazon wants to help you find the light at the end of the tunnel. As a HubSpot Diamond partner, our goal is to help you generate revenue and avoid costly long-term mistakes. Prepare for a new age of business and learn why your small business needs HubSpot’s robust set of tools and our strategic know-how. What is HubSpot? So, what is HubSpot? [...]

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Six Reasons You Should Never Use HubSpot

By Rhianna Moore|Account Management, Marketing Automation|

With the amount of marketing automation platforms available today, we thought it would be a good idea to help you decide by providing the top six reasons you should never use HubSpot. According to a study conducted in 2017, 86% of professionals prefer to use email when communicating for business, so choosing the right platform has never been more important. 1. You enjoy cold calling With HubSpot’s inbound methodology your sales team will have to give up their favorite task: cold calling. I know, I know, how could I possibly ask such a thing from your team? Let me [...]

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Creating Your End of Year Marketing Focus

By vonazon|Marketing, Marketing Automation|

It’s already December…so what do you need to keep in mind for your end of year marketing focus? As tempting as it can be to sit back, grab a glass of eggnog, and regale anyone who will listen about the awesome things you’ve done for your company over the last twelve months, that’s probably not the best steps to set up success for the next year. You’re a marketer! You’ve always got work to do! What is your CEO thinking about? There’s a high likelihood your department’s performance is being reviewed during the end of year timeframe. Your CEO and [...]

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Tackle 2018 With These Six Digital Marketing Trends

By vonazon|Content Marketing, Marketing, Marketing Automation, Social Media, Staffing, Web Development|

Keeping up with these top six 2018 digital marketing trends will help you gear your business’s marketing strategy for success in the coming year. 2017 was a whirlwind for digital marketing and PR in many ways, so if anything we should expect the unexpected in 2018. Yet, several ongoing digital marketing trends are all but guaranteed to continue their trajectory. Growing demand for things like video content, influencer collaborations and data security will all solidify practices that can make or break marketing success. So, to help your brand prepare for the months ahead, here are the predicted most important 2018 [...]

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Marketers: Don’t Get Rid Of Your April Foolishness

By vonazon|Creative, Marketing Automation, Native Advertising|

In recent years, we have seen more and more companies take a break from reality to enjoy a little bit of lighthearted playtime for April Fool’s marketing. These pranks encompass everything from fake announcements that Taco Bell was buying the Liberty Bell to fake promos for bacon-flavored mouthwash. Jokes like these usually come and go, generating a tiny bit of buzz before companies return to putting on their serious face for the rest of the year. But why? Why do brands think they have to constantly toe the line and exude a no-nonsense image? Yes, they should hold themselves to [...]

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Why No One Watches Your Webinars

By Gail Weinstein|Marketing Automation, Webinars|

“Why is no one watching my webinars?” has got to be one of the most frustrating questions a digital marketing has to ask themselves today. If you’ve ever taken the time to develop out a ton of content and prepare your webinar presentation, only to have a very small handful of people register or actually show up for the event, you know how tempting it is to pull out your hair in upset. As maddening as this situation can be, don’t worry! There’s probably a pretty straightforward solution that you can implement for next time…developing a kick-ass pre-event webinar marketing [...]

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