Marketing Automation Archives

Creating Your End of Year Marketing Focus

By vonazon|2019-02-12T14:43:31+00:00December 5th, 2018|Marketing, Marketing Automation|

It’s already December…so what do you need to keep in mind for your end of year marketing focus? As tempting as it can be to sit back, grab a glass of eggnog, and regale anyone who will listen about the awesome things you’ve done for your company over the last twelve months, that’s probably not the best steps to set up success for the next year. You’re a marketer! You’ve always got work to do! What is your CEO thinking about? There’s a high likelihood your department’s performance is being reviewed during the end of year timeframe. Your CEO and [...]

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Lead Scoring For Behavior And Demographics

By vonazon|2019-03-04T11:24:30+00:00November 20th, 2018|Lead Scoring, Marketing, Marketing Automation|

What constitutes a qualified lead? This age-old question has plagued marketers for years. The phrase “dialing for dollars” is becoming less of the norm as digital inbound and outbound marketing has taken the lead qualification and made it much more effective. Understanding how to leverage both behavior- and demographic-based scoring models will not only guarantee that the right leads are receiving the right content, but also ensures that sales is working with leads that are truly interested in the services or products being offered. Behavior scoring involves identifying various sales-ready behaviors and actions, and associating point values when completed. Certain [...]

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Tackle 2018 With These Six Digital Marketing Trends

By vonazon|2019-03-04T11:16:33+00:00December 19th, 2017|Content Marketing, Marketing, Marketing Automation, Social Media, Staffing, Web Development|

Keeping up with these top six 2018 digital marketing trends will help you gear your business’s marketing strategy for success in the coming year. 2017 was a whirlwind for digital marketing and PR in many ways, so if anything we should expect the unexpected in 2018. Yet, several ongoing digital marketing trends are all but guaranteed to continue their trajectory. Growing demand for things like video content, influencer collaborations and data security will all solidify practices that can make or break marketing success. So, to help your brand prepare for the months ahead, here are the predicted most important 2018 [...]

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Marketers: Don’t Get Rid Of Your April Foolishness

By vonazon|2019-03-04T10:45:33+00:00April 13th, 2017|Creative, Marketing Automation, Native Advertising|

In recent years, we have seen more and more companies take a break from reality to enjoy a little bit of lighthearted playtime for April Fool’s marketing. These pranks encompass everything from fake announcements that Taco Bell was buying the Liberty Bell to fake promos for bacon-flavored mouthwash. Jokes like these usually come and go, generating a tiny bit of buzz before companies return to putting on their serious face for the rest of the year. But why? Why do brands think they have to constantly toe the line and exude a no-nonsense image? Yes, they should hold themselves to [...]

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Why No One Watches Your Webinars

By Gail Weinstein|2019-03-04T10:44:17+00:00April 10th, 2017|Marketing Automation, Webinars|

“Why is no one watching my webinars?” has got to be one of the most frustrating questions a digital marketing has to ask themselves today. If you’ve ever taken the time to develop out a ton of content and prepare your webinar presentation, only to have a very small handful of people register or actually show up for the event, you know how tempting it is to pull out your hair in upset. As maddening as this situation can be, don’t worry! There’s probably a pretty straightforward solution that you can implement for next time…developing a kick-ass pre-event webinar marketing [...]

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Merge Customer Experience Into Marketing

By vonazon|2019-03-04T16:28:10+00:00March 9th, 2017|Creative, Design, Marketing Automation|

Merge Customer Experience into Marketing to Make People Fall in Love With Your Brand Customers care about their experience with a brand far more than marketers anticipate. Yet, when it comes to differentiation, few marketers make the customer experience a priority as a brand value. The simple truth is that in an online age where we have more buying choices than ever, customer experience has started to become a more important quality metric than price or product. Recent research shows that 89 percent of people will stop doing business with a brand when they have a poor experience. 78 percent [...]

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3 Bad Marketing Habits You Need To Break Up With

By Chloe Urquhart|2019-03-04T10:41:20+00:00March 2nd, 2017|Content Marketing, Marketing Automation|

Just like a toxic ex, some marketing bad habits drag you down. The only way to move forward is to cut them loose and learn from your mistakes. After all, it’s not like you and your bad habits never belonged together, it’s just that you grew apart as people. So start enjoying a life untethered by regret by breaking up with the following marketing mistakes: Shooting First, Asking Questions Later With Big Campaign Rollouts We know you are excited about your next big campaign, but that should mean that you want to do it justice by getting it [...]

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Act-On: Embrace the Segment!

By Chloe Urquhart|2019-03-04T10:36:04+00:00January 27th, 2017|Content Marketing, Lead Scoring, Marketing Automation|

Within Act-On, you want to be using your email campaigns and marketing efforts to their fullest potential by creating and molding content to fit a particular population of contacts by creating what is called a list segment. List Segmentation is the technical capability to digitally organize and distribute your contacts, prospects, and contacts under your CRM tool, or Customer Relationship Management tool, from your larger lists and put them into smaller sub-lists within Act-On. You can filter for particular behaviors or other information you have acquired from your database to populate these sub-lists. At a glance, it seems obvious that [...]

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Pardot – The Path Of Least Resistance

By Chloe Urquhart|2019-03-04T10:30:11+00:00January 7th, 2017|Content Marketing, Lead Scoring, Marketing Automation|

The key to success lies in the strategies behind your marketing campaigns. From day one, your marketing efforts should be pushing your leads down a path with the least amount of resistance to become sales qualified. Most marketers make the mistake of creating their campaigns with a single strategic approach without regard for their industry, their target audience, or best practices. Pardot will enable you to streamline your marketing efforts and push your prospects down that path of least resistance by integrating your marketing efforts with your Salesforce CRM efforts. Business to Business There’s a distinct difference between B2B and [...]

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Perplexed By The Process Of Personalization?

By Vanessa Bahena|2019-03-04T09:16:55+00:00December 6th, 2016|Marketing Automation|

At a glance, personalization may seem trivial, like a mere opportunity to add some humor, fun, or flare to your email content… Let’s take a closer look! Basic Campaigning, Capturing, & Personalization Through an email marketing campaign, your potential clientele fills out their information using forms, usually to receive some sort of benefit in return. Email campaigns typically capture the “bare bones” information from your prospects; email, first name, and last name. Based on the recorded behavior of your prospects and the information provided in the required fields of your forms, you can customize future email marketing. This is known [...]

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