Marketing Automation

/Marketing Automation
5 12, 2018

Creating Your End of Year Marketing Focus

December 5th, 2018|Marketing, Marketing Automation|0 Comments

It’s already December…so what do you need to keep in mind for your end of year marketing focus? As tempting as it can be to sit back, grab a glass of eggnog, and regale anyone who will listen about the awesome things you’ve done for your company over the last twelve months, that’s probably not [...]

20 11, 2018

Lead Scoring for Behavior and Demographics

November 20th, 2018|Lead Scoring, Marketing, Marketing Automation|0 Comments

What constitutes a qualified lead? This age-old question has plagued marketers for years. The phrase “dialing for dollars” is becoming less of the norm as digital inbound and outbound marketing has taken the lead qualification and made it much more effective. Understanding how to leverage both behavior- and demographic-based scoring models will not only guarantee [...]

19 12, 2017

Tackle 2018 With These Six Digital Marketing Trends

December 19th, 2017|Content Marketing, Marketing, Marketing Automation, Social Media, Staffing, Web Development|0 Comments

Keeping up with these top six 2018 digital marketing trends will help you gear your business’s marketing strategy for success in the coming year. 2017 was a whirlwind for digital marketing and PR in many ways, so if anything we should expect the unexpected in 2018. Yet, several ongoing digital marketing trends are all but [...]

13 04, 2017

Marketers: Don’t Get Rid of Your April Foolishness

April 13th, 2017|Creative, Marketing Automation, Native Advertising|0 Comments

In recent years, we have seen more and more companies take a break from reality to enjoy a little bit of lighthearted playtime for April Fool’s marketing. These pranks encompass everything from fake announcements that Taco Bell was buying the Liberty Bell to fake promos for bacon-flavored mouthwash. Jokes like these usually come and go, [...]

10 04, 2017

Why No One Watches Your Webinars

April 10th, 2017|Marketing Automation, Webinars|0 Comments

“Why is no one watching my webinars?” has got to be one of the most frustrating questions a digital marketing has to ask themselves today. If you’ve ever taken the time to develop out a ton of content and prepare your webinar presentation, only to have a very small handful of people register or actually [...]

9 03, 2017

Merge Customer Experience into Marketing to Make People Fall in Love With Your Brand

March 9th, 2017|Creative, Design, Marketing Automation|0 Comments

Merge Customer Experience into Marketing to Make People Fall in Love With Your Brand Customers care about their experience with a brand far more than marketers anticipate. Yet, when it comes to differentiation, few marketers make the customer experience a priority as a brand value. The simple truth is that in an online age where [...]

2 03, 2017

3 Bad Marketing Habits You Need To Break Up With

March 2nd, 2017|Content Marketing, Marketing Automation|0 Comments

Just like a toxic ex, some marketing bad habits drag you down. The only way to move forward is to cut them loose and learn from your mistakes. After all, it’s not like you and your bad habits never belonged together, it’s just that you grew apart as people.   So start enjoying a life [...]

27 01, 2017

Act-On: Embrace the Segment!

January 27th, 2017|Content Marketing, Lead Scoring, Marketing Automation|0 Comments

Within Act-On, you want to be using your email campaigns and marketing efforts to their fullest potential by creating and molding content to fit a particular population of contacts by creating what is called a list segment. List Segmentation is the technical capability to digitally organize and distribute your contacts, prospects, and contacts under your [...]

7 01, 2017

Pardot – The Path of Least Resistance

January 7th, 2017|Content Marketing, Lead Scoring, Marketing Automation|0 Comments

The key to success lies in the strategies behind your marketing campaigns. From day one, your marketing efforts should be pushing your leads down a path with the least amount of resistance to become sales qualified. Most marketers make the mistake of creating their campaigns with a single strategic approach without regard for their industry, [...]

6 12, 2016

Perplexed by the Process of Personalization?

December 6th, 2016|Marketing Automation|0 Comments

At a glance, personalization may seem trivial, like a mere opportunity to add some humor, fun, or flare to your email content… Let’s take a closer look! Basic Campaigning, Capturing, & Personalization Through an email marketing campaign, your potential clientele fills out their information using forms, usually to receive some sort of benefit in return. [...]