Marketing Automation Archives

5 Best Practices to Maintain Your HubSpot CRM Data

Email lists require regular maintenance to stay relevant. Improperly maintained mail lists, those that have not been cleaned in over six months, used to deploy a marketing communication could get you into trouble with your HubSpot Marketing account (i.e., suspended). Avoid Suspension When sending marketing emails to a stale email list, you risk getting your account suspended. If HubSpot's deliverability protection system detects a high bounce rate (5% or more) on your email recipients, your account will be subject to suspension. Suspension means all marketing emails and automated emails scheduled in your workflows will not be sent.  A suspended account will cost you valuable [...]

5 Reasons to Evaluate Your Marketing Automation with HubSpot Performance

As we head into the new year, firms should be asking themselves - am I making the most of my marketing automation? Reports show that 51% of companies are currently using automation to drive their marketing strategy, with more than half of B2B firms planning to adopt the technology in the near future. By now you understand the importance of marketing automation as it pertains to your inbound strategy. But it’s not something you can simply set and forget. You need to be actively evaluating and updating your Hubspot strategy on a consistent basis. Here’s why: To Hit ROI Goals [...]

8 reasons why SEO Auditing is Important for Your Website

SEO auditing is a crucial part of digital marketing and should be a fundamental element of your content marketing strategy. But you may ask, what is an SEO audit? SEO auditing is a comprehensive analysis of how well your website is working for you. It tells you not only how much traffic you are getting from web searches that translate into how many potential customers are clicking on your site but also how you can also improve those numbers. This comprehensive assessment evaluates both major and minor issues with your site that can significantly impact your site content's searchability. SEO [...]

HubSpot Hacks: CRM Optimization and Decluttering

Have you heard of the TV show “Hoarders”? It follows people that struggle to clean out their house of unnecessary objects. This leads to a less than ideal life that is too disorganized. All things begin to lose value because they are all treated as if they are the most important thing in life for those people and the same thing can happen if you don't have a CRM contact management process in line. For example, this happens in businesses far more often than people care to admit. As a business owner, it is sometimes difficult to let go of [...]

Lead Scoring For Behavior And Demographics

What constitutes a qualified lead? This age-old question has plagued marketers for years. The phrase “dialing for dollars” is becoming less of the norm as digital inbound and outbound marketing has taken the lead qualification and made it much more effective. Understanding how to leverage both behavior- and a demographic-based lead scoring model will not only guarantee that the right leads are receiving the right content, but also ensures that sales is working with leads that are truly interested in the services or products being offered. The Behavior lead scoring model involves identifying various sales-ready behaviors and actions, and associating [...]

5 Tips to Support Your Team During a Crisis

A few months ago we wrote an article about mistakes you should avoid during the Coronavirus. Since then the situation has escalated even further, with COVID-19 wreaking havoc on our livelihoods and our economy. Now more than ever leaders must be adaptable, communicative, and supportive. Your main goal should be retaining productivity by keeping employees calm and engaged. Support your team during this crisis and make it easier to get back to business as usual once it all blows over. The actions you take now will also have mental health, morale, and productivity benefits. Here are our top 5-tips to support your team during a crisis 1. BE TRANSPARENT AND HONEST A common [...]

Why HubSpot for Small Business is Right for You During COVID-19

The Current Situation We are living through unparalleled times, and honestly, it’s a little scary. At this point the Coronavirus has touched every walk of life, big and small. The “stay at home” orders have forced small businesses around the world to lose out on business, and the slowing economy is causing consumers to spend far less than normal. Vonazon wants to help you find the light at the end of the tunnel. As a HubSpot Diamond partner, our goal is to help you generate revenue and avoid costly long-term mistakes. Prepare for a new age of business and learn why your small business needs HubSpot’s robust set of tools and our strategic know-how. What is HubSpot? So, what is HubSpot? [...]

Six Reasons You Should Never Use HubSpot

With the amount of marketing automation platforms available today, we thought it would be a good idea to help you decide by providing the top six reasons you should never use HubSpot. According to a study conducted in 2017, 86% of professionals prefer to use email when communicating for business, so choosing the right platform has never been more important. 1. You enjoy cold calling With HubSpot’s inbound methodology your sales team will have to give up their favorite task: cold calling. I know, I know, how could I possibly ask such a thing from your team? Let me [...]

Creating Your End of Year Marketing Focus

It’s already December…so what do you need to keep in mind for your end of year marketing focus? As tempting as it can be to sit back, grab a glass of eggnog, and regale anyone who will listen about the awesome things you’ve done for your company over the last twelve months, that’s probably not the best steps to set up success for the next year. You’re a marketer! You’ve always got work to do! What is your CEO thinking about? There’s a high likelihood your department’s performance is being reviewed during the end of year timeframe. Your CEO and [...]

Tackle 2018 With These Six Digital Marketing Trends

Keeping up with these top six 2018 digital marketing trends will help you gear your business’s marketing strategy for success in the coming year. 2017 was a whirlwind for digital marketing and PR in many ways, so if anything we should expect the unexpected in 2018. Yet, several ongoing digital marketing trends are all but guaranteed to continue their trajectory. Growing demand for things like video content, influencer collaborations and data security will all solidify practices that can make or break marketing success. So, to help your brand prepare for the months ahead, here are the predicted most important 2018 [...]