3 Tips to Avoid Campaign Catastrophe in International Marketing

By |July 15th, 2020|Content Marketing, Marketing|

As marketers we find ourselves grappling with the need to expand, grow, and scale everything we do to achieve our company’s overall goals. It can be difficult for a small or medium-sized corporation to initially build an international marketing plan. Typically, they don’t have the expertise or budget to launch the campaign. But it’s not impossible. What can these businesses do to avoid a marketing catastrophe in international markets? Define international success and why you need it. Find strategic partnerships within your new global market. Create campaigns with localization in mind. 1. Define international success and why you need it. [...]

5 Tips to Support Your Team During a Crisis

By |May 20th, 2020|Content Marketing, Marketing, Marketing Automation|

A few months ago we wrote an article about mistakes you should avoid during the Coronavirus. Since then the situation has escalated even further, with COVID-19 wreaking havoc on our livelihoods and our economy.  Now more than ever leaders must be adaptable, communicative, and supportive.  Your main goal should be retaining productivity by keeping employees calm and engaged. Support your team during this crisis and make it easier to get back to business as usual once it all blows over. The actions you take now will also have mental health, morale, and productivity benefits.      Here are our top 5-tips to support your team during a crisis  1. BE TRANSPARENT AND HONEST   A common [...]

Why HubSpot for Small Business is Right for You During COVID-19

By |April 21st, 2020|Content Marketing, Marketing, Marketing Automation|

The Current Situation  We are living through unparalleled times, and honestly, it’s a little scary. At this point the Coronavirus has touched every walk of life, big and small. The “stay at home” orders have forced small businesses around the world to lose out on business, and the slowing economy is causing consumers to spend far less than normal.   Vonazon wants to help you find the light at the end of the tunnel. As a HubSpot Diamond partner, our goal is to help you generate revenue and avoid costly long-term mistakes. Prepare for a new age of business and learn why your small business needs HubSpot’s robust set of tools and our strategic know-how.  What is HubSpot?  So, what is HubSpot? [...]

Three Business Mistakes to Avoid During the Coronavirus Outbreak

By |March 9th, 2020|Content Marketing, Marketing, Webinars|

Fear, panic, and knee-jerk reactions. They’re the three things that media and news outlets thrive on, and three surefire ways to lose revenue within your business. Although a worldwide increase in levels of anxiety and uncertainty is probably good news for stocks of media outlets, it often leads to a decline in productivity and profitability for the rest of the workforce.  We want to guide you through these challenging times by giving you three business mistakes to avoid during the Coronavirus outbreak:  Unless you’re selling essential healthcare items like soap or rubber gloves, you’re probably not seeing a dramatic [...]

20 eCommerce Stats for 2020

By |January 28th, 2020|Analytics, Content Marketing, eCommerce, Marketing|

It’s hard to believe that a brand-new decade is here and with it comes the realization of just how much has changed over the last ten years.  To help you stay up to date with what's what in the eCommerce world, we compiled a list of the top 20 eCommerce Stats for 2020 that you can't ignore, so let's hop right in: Nearly 95% of all purchases are expected to be made via eCommerce by 2040.  (Source: Nasdaq) Businesses with customer loyalty programs, on average, are 88% more profitable than those who do not. (Source: io) About 50% of [...]

Effective Marketing Ideas for Last-Minute Father’s Day Campaigns

By |June 21st, 2019|Content Marketing, Marketing|

“Oh, shoot! I forgot to get Dad something!” Tons of people have this realization in the last few days running up to Father’s Day, and so do quite a few brands. Similar to how many people treat their dads, marketers may have neglected to give their Father’s Day campaigns the attention they deserve. In the same way that people can get a last-minute gift for Dad that is still meaningful and sincere, they can also implement an effective, relevant Father’s Day campaign even in the final stretch.   In fact, “last minute gift ideas for Dad” is a recurring topic [...]

Why Social Media Needs To Be Part Of Your Marketing Strategy

By |May 16th, 2019|Content Marketing, Creative, Marketing, Social Media|

Social media has become a critical component of modern brands’ digital marketing strategy no matter how you slice it. The capabilities social media marketing can provide and the huge audiences it aggregates serve as powerful assets for marketers of all brand types and company sizes.   There was a time when social media was more akin to a distraction than a viable marketing channel for businesses, but high adoption rates have changed that. According to Pew Research, 69% of all U.S. adults now use at least one social media platform, up from 5% back in 2005. Looking just at those [...]

Integrate Social Media Into Your Omnichannel Strategy With Customer Journey Mapping

By |April 18th, 2019|Content Marketing, Creative, Marketing, Social Media|

Many brands think they have social media down to a science, but they are actually using approaches that keep their social profiles far too distant from other marketing channels. The result? Branded social media activities become more like a fan page than a business trying to use social media to convert customers. According to the Data & Marketing Association, 51% of social media marketers use the channel primarily for brand awareness campaigns, more than any other function combined. Additionally, social media purchase conversions remain extremely low, with 45% of people saying they’ve never bought something based on a social ad. [...]

Tackle 2018 With These Six Digital Marketing Trends

By |February 7th, 2019|Content Marketing, Marketing, Marketing Automation, Social Media, Staffing, Web Development|

Keeping up with these top six 2018 digital marketing trends will help you gear your business’s marketing strategy for success in the coming year. 2017 was a whirlwind for digital marketing and PR in many ways, so if anything we should expect the unexpected in 2018. Yet, several ongoing digital marketing trends are all but guaranteed to continue their trajectory. Growing demand for things like video content, influencer collaborations and data security will all solidify practices that can make or break marketing success. So, to help your brand prepare for the months ahead, here are the predicted most important 2018 [...]

Why Video Marketing Is The Wave Of The Future

By |October 12th, 2018|Content Marketing, Creative, Marketing, Social Media, Videos|

Business professionals and consumers grow hungry for more online content every day, and an increasing volume of that content is video. Marketers able to tap into the growing demand for video will find an eager audience more apt to listen to their messages and more likely to convert. In fact, as more marketers embrace video assets as part of their multi-channel campaigns, those who ignore the trend will likely be left at a competitive disadvantage. While traditional forms of static ads like banners and native content will no doubt remain, video assets will increasingly become a critical structural component of [...]