Your customers are going blind – ad blind, that is. Traditional, interruptive advertising is becoming less and less effective as consumers increasingly tune out the clutter that tries to steal their attention from the useful, engaging information or entertainment that they have chosen to seek. If traditional advertising is being tuned out, what can you do to stand out in prospective customers’ minds? The answer lies in the material that traditional advertising tries to interrupt. Instead of trying to distract people from the content they want, shape your message into useful, engaging content they will seek on their own accord. [...]