Account Management Archives

Six Reasons You Should Never Use HubSpot

By Rhianna Moore|Account Management, Marketing Automation|

With the amount of marketing automation platforms available today, we thought it would be a good idea to help you decide by providing the top six reasons you should never use HubSpot. According to a study conducted in 2017, 86% of professionals prefer to use email when communicating for business, so choosing the right platform has never been more important. 1. You enjoy cold calling With HubSpot’s inbound methodology your sales team will have to give up their favorite task: cold calling. I know, I know, how could I possibly ask such a thing from your team? Let me [...]

6 Benefits of Hiring an Agency vs. an In-House Marketer

By Gail Weinstein|Account Management, Marketing|

If you’re looking to grow your company’s marketing department, you might be wondering what the most effective manner of talent acquisition is. Should you hire one or more in-house marketers? Or would working with a marketing agency service you better? Although it’s important to take note of the intricacies of your unique business case, hiring an agency often provides more benefits than a single in-house marketer. Benefit 1: It’s cheaper to hire a marketing agency You work with a team of experts, not just one single person, when hiring an agency. When you think about the potential salaries [...]

What Is Content Marketing And Why Is It Valuable?

By vonazon|Account Management, Content Marketing, Marketing Automation|

Your customers are going blind – ad blind, that is. Traditional, interruptive advertising is becoming less and less effective as consumers increasingly tune out the clutter that tries to steal their attention from the useful, engaging information or entertainment that they have chosen to seek. If traditional advertising is being tuned out, what can you do to stand out in prospective customers’ minds? The answer lies in the material that traditional advertising tries to interrupt. Instead of trying to distract people from the content they want, shape your message into useful, engaging content they will seek on their own accord. [...]