Account Management Archives

6 Benefits of Hiring an Agency vs. an In-House Marketer

If you’re looking to grow your company’s marketing department, you might be wondering what the most effective manner of talent acquisition is. Should you hire one or more in-house marketers? Or would working with a marketing agency service you better? Although it’s important to take note of the intricacies of your unique business case, working with a marketing agency often provides more benefits than a single in-house hire. Benefit 1: It’s cheaper to hire a marketing agency When you hire a marketing agency, you work with a team of experts, not just one single person. When you think [...]

What Is Content Marketing And Why Is It Valuable?

By Maddie Simpson|2019-03-04T09:11:50-07:00November 23rd, 2016|Account Management, Content Marketing, Marketing Automation|

Your customers are going blind – ad blind, that is. Traditional, interruptive advertising is becoming less and less effective as consumers increasingly tune out the clutter that tries to steal their attention from the useful, engaging information or entertainment that they have chosen to seek. If traditional advertising is being tuned out, what can you do to stand out in prospective customers’ minds? The answer lies in the material that traditional advertising tries to interrupt. Instead of trying to distract people from the content they want, shape your message into useful, engaging content they will seek on their own accord. [...]