Act-On: Embrace the Segment!

By |January 27th, 2017|Content Marketing, Lead Scoring, Marketing Automation|

Within Act-On, you want to be using your email campaigns and marketing efforts to their fullest potential by creating and molding content to fit a particular population of contacts by creating what is called a list segment. List Segmentation is the technical capability to digitally organize and distribute your contacts, prospects, and contacts under your CRM tool, or Customer Relationship Management tool, from your larger lists and put them into smaller sub-lists within Act-On. You can filter for particular behaviors or other information you have acquired from your database to populate these sub-lists. At a glance, it seems obvious that [...]

Pardot – The Path Of Least Resistance

By |January 7th, 2017|Content Marketing, Lead Scoring, Marketing Automation|

The key to success lies in the strategies behind your marketing campaigns. From day one, your marketing efforts should be pushing your leads down a path with the least amount of resistance to become sales qualified. Most marketers make the mistake of creating their campaigns with a single strategic approach without regard for their industry, their target audience, or best practices. Pardot will enable you to streamline your marketing efforts and push your prospects down that path of least resistance by integrating your marketing efforts with your Salesforce CRM efforts. Business to Business There’s a distinct difference between B2B and [...]

Perplexed By The Process Of Personalization?

By |December 6th, 2016|Marketing Automation|

At a glance, personalization may seem trivial, like a mere opportunity to add some humor, fun, or flare to your email content… Let’s take a closer look! Basic Campaigning, Capturing, & Personalization Through an email marketing campaign, your potential clientele fills out their information using forms, usually to receive some sort of benefit in return. Email campaigns typically capture the “bare bones” information from your prospects; email, first name, and last name. Based on the recorded behavior of your prospects and the information provided in the required fields of your forms, you can customize future email marketing. This is known [...]

What’s Lead Scoring And Why Is It Important For Your Business?

By |November 21st, 2016|Lead Scoring, Marketing Automation|

When someone asks us what a lead score is, we’ll lead them to the nearest sports bar and point to a winning team on the TV… Kidding, of course! Well, what is a Lead Score?! Lead scoring is the process of organizing your company’s prospects or potential customers based upon their behavior or interaction with your marketing campaigns. Your company may create a marketing campaign through: Social Media Email Websites Landing Pages & Forms Prospects range from anonymous users to marketing qualified leads! The difference between the two depends on the level of interest displayed by your prospect. To clarify [...]

Bridging The Gap Between Marketing And Sales

By |November 11th, 2016|Marketing Automation|

Today’s digital marketplace can stretch you thin. Your prospects play hide-and-seek with you on a burgeoning crowd of channels. It’s hard enough just tracking them, much less relieving them of the baggage that keeps them from buying. Fortunately, this explosion of channels doesn’t happen in isolation. As the landscape expands, marketing automation comes along to help. It lets you track prospect interactions across all of your channels and share those insights seamlessly between your marketing and sales teams. Marketing automation facilitates cross-channel nurturing Tracking prospects across multiple channels takes time and effort – and still gives you murky info. When [...]

What is Marketing Automation?

By |November 4th, 2016|Marketing Automation|

You’ve probably heard the term before, but you may still find yourself asking…what is Marketing Automation? With so many providers out there, it may seem hard to get a consistent, easy to understand answer. Simply put, Marketing Automation is a software-as-a-service tool that helps marketing departments automate repetitive tasks and combine multiple marketing channels all in one place. Essentially, Marketing Automation allows you as a marketer to have access to a tool to manage the new responsibilities tasked to your department in today’s digital world. More and more frequently, consumers are doing their own research online, and they’re doing that [...]

Nurturing Leads with Marketing Automation

By |November 1st, 2016|Lead Scoring, Marketing Automation|

What do you know about the customers who visit your website each day? If you aren’t capturing leads from those daily visits, you’re missing a great opportunity to convert curious researchers into paying customers.   Through the use of marketing automation, you can not only capture great leads, but also convert those leads into paying customers. Information can be delivered to the right customer at the right intervals, improving your chances of success in your marketing efforts. But how does this tool work? Lead Scoring Today’s marketing automation tools use lead scoring to rank visitors based on their relevance to [...]

Are you getting the most out of the HubSpot Platform?

By |May 31st, 2016|Marketing Automation|

So you purchased the HubSpot platform…congratulations! But now what? There’s no doubt that HubSpot is a powerful tool, but are you getting the most out of it? Since HubSpot's platform is designed to increase lead generation and streamline the sales process by helping marketers perform inbound and outbound marketing more effectively, it’s important to know what tools and feature functionalities are available to you. Blogging The more hooks you have in the water, the more likely you are to catch a fish. Blogging can increase organic search visibility and increase web traffic. HubSpot has an amazing blogging tool to help [...]