5 Reasons to Evaluate Your Marketing Automation Platform Performance
5 Reasons to Evaluate Your Marketing Automation Platform Performance As we head into the new year, firms should be asking themselves – am I making the most of my marketing automation? Reports show that 51% of companies are currently using automation to drive their marketing strategy, with more than half of B2B firms planning to adopt the […]
8 Reasons Why You Need an SEO Audit for Your Website
8 Reasons Why You Need an SEO Audit for Your Website SEO audits are a crucial part of digital marketing and should be a fundamental element of your content marketing strategy. But you may ask, what is an SEO audit and why do I need one? An SEO audit is a comprehensive analysis of how […]
HubSpot Hacks: CRM Optimization and Decluttering
HubSpot Hacks: CRM Optimization and Decluttering Have you heard of the TV show “Hoarders”? It follows people that struggle to clean out their house of unnecessary objects. This leads to a less than ideal life that is too disorganized. All things begin to lose value because they are all treated as if they are the […]
Marketing Automation in Need of a Check-Up? Take the HubSpot Health Quiz.
Marketing Automation in Need of a Check-Up? Take the HubSpot Health Quiz. The proliferation of plug-and-play website builders has opened the door for businesses of all sizes to develop sharp-looking websites on a budget. Yet, despite lowering the barriers to web design and hosting, website performance has decreased over the last five years when measuring page size, […]
Lead Scoring For Behavior And Demographics
Lead Scoring For Behavior And Demographics What constitutes a qualified lead? This age-old question has plagued marketers for years. The phrase “dialing for dollars” is becoming less of the norm as digital inbound and outbound marketing has taken the lead qualification and made it much more effective. Understanding how to leverage both behavior- and a […]
Why HubSpot for Small Business is Right for You During COVID-19
Why HubSpot for Small Business is Right for You During COVID-19 The Current Situation We are living through unparalleled times, and honestly, it’s a little scary. At this point the Coronavirus has touched every walk of life, big and small. The “stay at home” orders have forced small businesses around the world to lose out on business, and the slowing economy is causing consumers to spend far less than […]
Six Reasons You Should Never Use HubSpot
Six Reasons You Should Never Use HubSpot With the amount of marketing automation platforms available today, we thought it would be a good idea to help you decide by providing the top six reasons you should never use HubSpot. According to a study conducted in 2017, 86% of professionals prefer to use email when communicating […]
Creating Your End of Year Marketing Focus
Creating Your End of Year Marketing Focus It’s already December…so what do you need to keep in mind for your end of year marketing focus? As tempting as it can be to sit back, grab a glass of eggnog, and regale anyone who will listen about the awesome things you’ve done for your company over […]
4 Signs You’re Not Using Marketing Automation To Its Full Potential
4 Signs You’re Not Using Marketing Automation To Its Full Potential Marketing automation sets most of your repetitive marketing functions on cruise control. It allows your company to focus on value added tasks and personable service during critical 1:1 touchpoints. Yet, many companies out there are not seeing the convenience and scale they need to […]
Tackle 2018 With These Six Digital Marketing Trends
Tackle 2018 With These Six Digital Marketing Trends Keeping up with these top six 2018 digital marketing trends will help you gear your business’s marketing strategy for success in the coming year. 2017 was a whirlwind for digital marketing and PR in many ways, so if anything we should expect the unexpected in 2018. Yet, […]
