At a glance, personalization may seem trivial, like a mere opportunity to add some humor, fun, or flare to your email content… Let’s take a closer look! Basic Campaigning, Capturing, & Personalization Through an email marketing campaign, your potential clientele fills out their information using forms, usually to receive some sort of benefit in return. Email campaigns typically capture the “bare bones” information from your prospects; email, first name, and last name. Based on the recorded behavior of your prospects and the information provided in the required fields of your forms, you can customize future email marketing. This is known [...]

Today’s digital marketplace can stretch you thin. Your prospects play hide-and-seek with you on a burgeoning crowd of channels. It’s hard enough just tracking them, much less relieving them of the baggage that keeps them from buying. Fortunately, this explosion of channels doesn’t happen in isolation. As the landscape expands, marketing automation comes along to help. It lets you track prospect interactions across all of your channels and share those insights seamlessly between your marketing and sales teams. Marketing automation facilitates cross-channel nurturing Tracking prospects across multiple channels takes time and effort – and still gives you murky info. When [...]

You’ve probably heard the term before, but you may still find yourself asking…what is Marketing Automation? With so many providers out there, it may seem hard to get a consistent, easy to understand answer. Simply put, Marketing Automation is a software-as-a-service tool that helps marketing departments automate repetitive tasks and combine multiple marketing channels all in one place. Essentially, Marketing Automation allows you as a marketer to have access to a tool to manage the new responsibilities tasked to your department in today’s digital world. More and more frequently, consumers are doing their own research online, and they’re doing that [...]