3 Bad Marketing Habits You Need To Break Up With
3 Bad Marketing Habits You Need To Break Up With Just like a toxic ex, some marketing bad habits drag you down. The only way to move forward is to cut them loose and learn from your mistakes. After all, it’s not like you and your bad habits never belonged together, it’s just that you […]
How To Make People Fall In Love With Your Brand
How To Make People Fall In Love With Your Brand Customers care about their experience with a brand far more than marketers anticipate. Yet, when it comes to differentiation, few marketers make customer experience a priority as a brand value. The simple truth is that in an online age where we have more buying […]
Turn Roses Into ROI With These 4 Valentine’s Day Marketing Ideas
Turn Roses Into ROI With These 4 Valentine’s Day Marketing Ideas The moon-eyed sentiments of Valentine’s Day make it hard for even the most cynical of us to avoid getting swept up in the emotion. While Valentine’s Day is certainly a recent invention, the values of love, caring and passion that it celebrates are timeless. […]
Native Advertising: What It Is And Why Your Content Strategy Needs It
Native Advertising: What It Is And Why Your Content Strategy Needs It Native advertising is the practice of producing content for a particular media outlet in such a way that it seamlessly resembles other content on that site or publication. Like a chameleon, the branded content completely adopts the form and purpose of other non-branded […]
Act-On: Embrace the Segment!
Act-On: Embrace the Segment! Within Act-On, you want to be using your email campaigns and marketing efforts to their fullest potential by creating and molding content to fit a particular population of contacts by creating what is called a list segment. List Segmentation is the technical capability to digitally organize and distribute your contacts, prospects, […]
Marketing Predictions For 2017
Marketing Predictions For 2017 Most companies that deal in the ever-changing world of marketing might say that it is nearly impossible to predict. Well, we’re not most companies. We dusted off out crystal ball and read the proverbial palm of 2017 just to give you a better idea of what this new year may hold […]
Microsoft Acquires LinkedIn & Opens A New World Of Marketing
Microsoft Acquires LinkedIn & Opens A New World Of Marketing Near the beginning of December 2016 Microsoft acquired LinkedIn for 26 billion dollars. The two companies finalized their deal on the eighth. Microsoft, in its integration plan, has a set of goals that could bring about great changes in the digital world, or as most […]
Pantone’s Color Of 2017: Greenery
Pantone’s Color Of 2017: Greenery When Pantone announced the Color of the Year for 2017, it wasn’t just the graphic designers in the office who got excited. Greenery, this year’s chosen shade, is remarkably close to our very own Vonazon Green! Drinks all around in the Vonazon office! Each year, Pantone selects a particular color that is […]
Pardot – The Path Of Least Resistance
Pardot – The Path Of Least Resistance The key to success lies in the strategies behind your marketing campaigns. From day one, your marketing efforts should be pushing your leads down a path with the least amount of resistance to become sales qualified. Most marketers make the mistake of creating their campaigns with a single […]
Creating Competent & Capable Marketing Content
Creating Competent & Capable Marketing Content When you begin your company’s content creation, there are several things that should come to mind before you decide to launch that content marketing strategy. Almost like a pre-flight checklist. If one thing goes unchecked, it’s possible that your content, just like a plane, will crash and burn. Dark, […]
