Why Social Media Needs To Be Part Of Your Marketing Strategy

By |May 16th, 2019|Content Marketing, Creative, Marketing, Social Media|

Social media has become a critical component of modern brands’ digital marketing strategy no matter how you slice it. The capabilities social media marketing can provide and the huge audiences it aggregates serve as powerful assets for marketers of all brand types and company sizes.   There was a time when social media was more akin to a distraction than a viable marketing channel for businesses, but high adoption rates have changed that. According to Pew Research, 69% of all U.S. adults now use at least one social media platform, up from 5% back in 2005. Looking just at those [...]

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Integrate Social Media Into Your Omnichannel Strategy With Customer Journey Mapping

By |April 18th, 2019|Content Marketing, Creative, Marketing, Social Media|

Many brands think they have social media down to a science, but they are actually using approaches that keep their social profiles far too distant from other marketing channels. The result? Branded social media activities become more like a fan page than a business trying to use social media to convert customers. According to the Data & Marketing Association, 51% of social media marketers use the channel primarily for brand awareness campaigns, more than any other function combined. Additionally, social media purchase conversions remain extremely low, with 45% of people saying they’ve never bought something based on a social ad. [...]

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Five Steps for Overhauling Your Digital Marketing Strategy

By |March 7th, 2019|Marketing, Social Media|

Marketing in this day and age can get cluttered fast. Like a kitchen cupboard full of appliances, things can often get added to the marketing apparatus without an eye on long-term need or how it fits within the larger organization. Over time, the whole thing can feel like a mess, with some people in the organization wondering how a marketing tool got mixed in there and why someone wanted to have it in the first place. The solution? Take everything out of the cupboard, and then put back only what you need in a highly logical and organized fashion. This [...]

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3 Digital Marketing Mistakes That Are Costing You Money

By |February 21st, 2019|Social Media|

In a small way, marketing is like placing a bet. You invest money on activities that are supposed to pay off by bringing you in more customers or getting existing customers to spend more. When these gambles don’t pay off as expected, you end up with a net loss. And since marketing efforts can often be pricey, many organizations accidentally bet on the wrong horse and end up paying dearly for the lesson. Sometimes, these losses are unavoidable — the result of something you couldn’t have predicted or a pure stroke of bad luck. Other times, they are the result [...]

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Tackle 2018 With These Six Digital Marketing Trends

By |February 7th, 2019|Content Marketing, Marketing, Marketing Automation, Social Media, Staffing, Web Development|

Keeping up with these top six 2018 digital marketing trends will help you gear your business’s marketing strategy for success in the coming year. 2017 was a whirlwind for digital marketing and PR in many ways, so if anything we should expect the unexpected in 2018. Yet, several ongoing digital marketing trends are all but guaranteed to continue their trajectory. Growing demand for things like video content, influencer collaborations and data security will all solidify practices that can make or break marketing success. So, to help your brand prepare for the months ahead, here are the predicted most important 2018 [...]

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Why Video Marketing Is The Wave Of The Future

By |October 12th, 2018|Content Marketing, Creative, Marketing, Social Media, Videos|

Business professionals and consumers grow hungry for more online content every day, and an increasing volume of that content is video. Marketers able to tap into the growing demand for video will find an eager audience more apt to listen to their messages and more likely to convert. In fact, as more marketers embrace video assets as part of their multi-channel campaigns, those who ignore the trend will likely be left at a competitive disadvantage. While traditional forms of static ads like banners and native content will no doubt remain, video assets will increasingly become a critical structural component of [...]

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How To Make People Fall In Love With Your Brand

By |February 23rd, 2017|Analytics, Content Marketing, Social Media|

Customers care about their experience with a brand far more than marketers anticipate. Yet, when it comes to differentiation, few marketers make customer experience a priority as a brand value.   The simple truth is that in an online age where we have more buying choices than ever, customer experience has started to become a more important quality metric than price or product. Recent research shows that 89 percent of people will stop doing business with a brand when they have a poor experience. 78 percent will not even finish a transaction with a brand if they have a poor [...]

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Native Advertising: What It Is And Why Your Content Strategy Needs It

By |February 7th, 2017|Content Marketing, Native Advertising, Social Media|

Native advertising is the practice of producing content for a particular media outlet in such a way that it seamlessly resembles other content on that site or publication. Like a chameleon, the branded content completely adopts the form and purpose of other non-branded content on the site. So, a native ad on New York Times would look almost identical compared to the news articles around it. In fact, many pieces of native content elevate these standards even higher, creating content that stands alongside some of the best, most thoughtful and most engaging work published on that outlet. The result is [...]

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Marketing Predictions For 2017

By |January 18th, 2017|Content Marketing, Social Media|

Most companies that deal in the ever-changing world of marketing might say that it is nearly impossible to predict. Well, we’re not most companies. We dusted off out crystal ball and read the proverbial palm of 2017 just to give you a better idea of what this new year may hold for us marketers. The Future Foretold! Facebook, Google & Skynet Domination All Terminator references aside, these two digital powerhouses are practically owning the digital advertising industry. Outside of these two major platforms, the rest of the industry is shrinking rapidly. It is likely that this behavior will continue into [...]

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Microsoft Acquires LinkedIn & Opens A New World Of Marketing

By |January 12th, 2017|Content Marketing, Social Media|

Near the beginning of December 2016 Microsoft acquired LinkedIn for 26 billion dollars. The two companies finalized their deal on the eighth. Microsoft, in its integration plan, has a set of goals that could bring about great changes in the digital world, or as most see it, a new world of marketing. What’s the Plan, Stan? At a glance, Microsoft is planning to make LinkedIn a part of the Microsoft software much like you would have Microsoft word or PowerPoint as a necessary part of your PC package. LinkedIn will become a part of Outlook and Office Suite LinkedIn notifications [...]

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