Why Social Media Needs To Be Part Of Your Marketing Strategy
Social media has become a critical component of modern brands’ digital marketing strategy no matter how you slice it. The capabilities social media marketing can provide and the huge audiences it aggregates serve as powerful assets for marketers of all brand types and company sizes. There was a time when social media was more akin to a distraction than a viable marketing channel for businesses, but high adoption rates have changed that. According to Pew Research, 69% of all U.S. adults now use at least one social media platform, up from 5% back in 2005. Looking just at those [...]