20 eCommerce Stats for 2020
It’s hard to believe that a brand-new decade is here and with it comes the realization of just how much has changed over the last ten years. To help you stay up to date with what’s what in the eCommerce world, we compiled a list of the top 20 eCommerce Stats for 2020 that you can’t ignore, so let’s hop right in:
- Nearly 95% of all purchases are expected to be made via eCommerce by 2040. (Source: Nasdaq)
- Businesses with customer loyalty programs, on average, are 88% more profitable than those who do not. (Source: io)
- About 50% of US small businesses do not have a website. (Source: CNBC)
- Men spend 68% more online than women do. (Source: KPMG)
- 58% of people shop online for the ability to do so 24/7. (Source: KPMG)
- With a 73% disapproval rating, pop ups are the least liked form of digital advertising. (Source: Vieo Design, HubSpot)
- When asked what the top priorities are for deciding where to buy: (Source: KPMG)
- 57% said finding the lowest price available
- 43% said enhanced delivery options
- 40% said easy return policy
- Generation X shop online more than any other generation with an average of 19 transactions each year. (Source: KPMG)
- Cart Abandonment global averages to about 70%. (Source: Baymard Institute)
- It’s forecasted that in 2021, nearly 2.1 billion people will shop digitally, an increase from 1.66 billion in 2016. (Source: Spiralytics)
- 9% of all ecommerce retail sales in the US will be conducted via mCommerce. (mobile commerce) (Source: Statista)
- The average rate of online purchases from overseas retailers is 57%. (Source: Shopify)
- Almost a quarter of millennials prefer to shop on their mobile device. (Source: Research Gate)
- 51% of people trust companies most when they can easily reach someone at the company. (Source: KPMG)
- Only 23% of consumers said they prefer visiting shops to enjoy the shopping experience. (Source: KPMG)
- 85% of consumers conduct online research prior to making a digital purchase. (Source: Salesforce)
- 26% of ecommerce web traffic comes from Google Adwords and 46% from organic Google Search. (Source: Wolfgang Digital)
- About 61% of shoppers will leave a transaction due to extra costs like shipping. (Source: Baymard Report)
- The level of engagement between users and brands happens on Instagram is 10 times to 84 times greater than Facebook, Pinterest, and Twitter. (Source: WordStream)
- Americans are spending approximately $270.4 billion on mobile commerce. (Source: eMarketer)
Feeling overwhelmed with these top 20 eCommerce Stats for 2020? Rest easy, Vonazon is ready to support you and your eCommerce business.
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