From First Name to Full Journey: Real Personalization in Marketing Automation
From First Name to Full Journey: Real Personalization in Marketing Automation Let’s get one thing straight, personalization is not just about dropping someone’s first name into the subject line and calling it a day. The kind of personalization that reads “Hi [First Name], we thought you’d love this” is about as meaningful as an automated […]
The Most Common Marketing Automation Mistakes
The Most Common Marketing Automation Mistakes Amongst the chaos of missed follow-ups, manual segmentation, and the soul-crushing work of duplicating emails in fifteen slightly different formats, marketing automation came charging in as our savior. Platforms like HubSpot, Marketo, and ActiveCampaign brought the promise of smarter, faster, and more scalable marketing. And for the most part, […]
HubSpot Enterprise: What to Know Before You Start Onboarding
HubSpot Enterprise: What to Know Before You Start Onboarding So, you’ve just signed on for HubSpot Enterprise, a significant and strategic investment. This isn’t entry-level automation or free-tier lead tracking anymore. It’s a robust, enterprise-grade platform built for organizations with complex operations and ambitious goals. But if you’re approaching onboarding as a simple matter of […]
HubSpot Implementation: Set It Up Right, Or Pay for It Later
HubSpot Implementation: Set It Up Right, Or Pay for It Later Let’s get something straight, HubSpot isn’t a plug-and-play, set it and forget it kind of tool. Think of HubSpot like owning a Ferrari – sleek, powerful, full of potential – but if you don’t know how to drive it, you’re going to stall out […]
How to Use AI for Marketing (And How Not To)
How to Use AI for Marketing (And How Not To) AI has officially passed the hype stage. The smoke and mirrors are gone. What’s left is either a lean, strategic machine, or a duct-taped mess spitting out robotic sludge and misfiring emails. At Vonazon, we’ve seen both. Brands using AI for marketing in ways that […]
Our 5 Favorite HubSpot Service Hub Features
Our 5 Favorite HubSpot Service Hub Features When it comes to customer service, speed isn’t everything. Accuracy, empathy, and consistency all pull their weight just as equally. But here’s the catch, most companies try to deliver all three using a patchwork of platforms, spreadsheets, and calendar reminders. No wonder support teams are burnt out, CSATs […]
How to Build a Content Strategy for the AI Search Era
How to Build a Content Strategy for the AI Search Era Rethinking your digital presence when answers are instant and AI never sleeps Once upon a time, getting found online was a matter of pleasing the algorithm gods: stuff a few keywords, score some backlinks, and maybe, just maybe, land on page one of Google. […]
SEO vs SEM vs PPC: Untangling the Alphabet Soup of Search
SEO vs SEM vs PPC: Untangling the Alphabet Soup of Search Everyone loves a good marketing acronym. But stack three of them together—SEO, SEM, and PPC—and even seasoned marketers start second-guessing themselves. Is SEM just paid search now? Is PPC the same thing as SEM? And if SEO is free traffic, why are we spending […]
Is Email Marketing Still Effective?
Is Email Marketing Still Effective? Somewhere along the line, email marketing got a bad rap. The rise of social media, chatbots, and AI influencers made it seem old-fashioned – like fax machines or calling someone without texting first. And yet, here we are in 2025, still asking: Is email marketing still effective? The short answer […]
Why Optimizing Marketing Automation Workflows Should Be Your Priority
Why Optimizing Marketing Automation Workflows Should Be Your Priority Marketing automation was built to make your life easier. And when it’s working right, it does. Leads get nurtured, emails go out at the right time, your CRM stays organized, and nobody has to chase down a prospect with a Post-it note. But when your marketing […]
