What is Programmatic Advertising?
What is Programmatic Advertising? Programmatic advertising services are a form of digital marketing that uses programmatic algorithms to purchase ad space in real time. Programmatic buying allows for more granular targeting than traditional advertising methods and can be used to reach specific audience segments with tailored messaging. These services can be used for brand awareness […]
6 Steps for Successful Sales Prospecting
6 Steps for Successful Sales Prospecting To be an effective sales rep, you must stay relevant, which requires using vital marketing tools such as successful sales prospecting. Sales are no longer as simple as merely going door to door or calling over the landline; the process has evolved over the decades with new technology. However, […]
5 HubSpot CRM Best Practices
5 HubSpot CRM Best Practices HubSpot CRM can help businesses streamline their customer relationship management with powerful tools and integrations for marketing, sales, content management, and customer service. However, it is important to ensure that your data and processes are configured properly in order to use the platform to its full potential. In this article […]
9 Effective Lead Generation Strategies
9 Effective Lead Generation Strategies Lead generation is the process of identifying and cultivating potential customers for your business’s products or services. As marketing accelerates its shift towards the digital world, creativity and flexibility become the focus of generating quality leads. Online marketing and social media provide a wealth of methods and strategies available to […]
7 Digital Marketing Trends to Watch for in 2023
7 Digital Marketing Trends to Watch for in 2023 Digital marketing is one of the most rapidly growing and evolving forms of marketing, and 2023 is expected to accelerate this trend. Now more than ever, online consumers are searching for brands that resonate with their values and create marketing content relevant to their personal interests. […]
Key Email Marketing KPI Metrics Every Marketer Should Track
Key Email Marketing KPI Metrics Every Marketer Should Track Email marketing is a complex process where tracking every detail matters, and elements like email KPI metrics must be accurately recorded. So many moving pieces go into an online marketing campaign that it can be hard to know which email marketing KPIs to pay attention to […]
9 Social Media Marketing Strategies to Generate Leads
9 Social Media Marketing Strategies to Generate Leads Social media’s role in the business world is enormous and only growing. Harnessing social media has become a necessity to grow a business and maintain a connection with your audience. Social media has also become one of the most valuable platforms in which companies generate leads. In […]
Salesforce to HubSpot Migration Best Practices
Salesforce to HubSpot Migration Best Practices A CRM (Customer Relationship Management Software) system is essential for helping businesses thrive. CRM software stores and analyzes consumer data while developing long-lasting customer relationships. If your CRM systems aren’t performing at the optimum levels you need, now might be the time to make a Salesforce to HubSpot migration. […]
3 Ways to Harness the Power of Influencer Partnerships in Your Marketing Strategy
3 Ways to Harness the Power of Influencer Partnerships in Your Marketing Strategy As the internet weaves into every part of our daily lives, unexpected marketing opportunities, like influencer partnerships, are taking the world by storm. Traditional marketing methods that were effective with Baby Boomers and Gen X aren’t resonating with newer generations anymore, and […]
5 Best Practices to Maintain Your HubSpot CRM Data
5 Best Practices to Maintain Your HubSpot CRM Data Email lists require regular maintenance to stay relevant. Improperly maintained mail lists, those that have not been cleaned in over six months, used to deploy a marketing communication could get you into trouble with your HubSpot Marketing account (i.e., suspended). Avoid Suspension When sending marketing emails […]
