About Maddie Simpson

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So far Maddie Simpson has created 9 blog entries.

Trade Show Leads Vs. Time Wasters

By |June 30th, 2014|Exhibitor, Staffing|

Time is money, right? In the world of business it is important to know how to qualify trade show leads. Spending too much time with an unqualified prospect means losing money. But on the other hand, not spending enough time to figure out if a lead is genuine could also result in losing money.   Qualifiers for Trade Show Leads The first thing you need to do before speaking with any potential leads is understand what qualifies them. Everyone part of the sales team should know what qualifies a lead. This will be different for every business, but there are [...]

How to Find Great Leads On The Trade Show Floor

By |June 5th, 2014|Exhibitor, Staffing|

The trade show floor is one of the best avenues available for live business marketing. What truly makes a trade show, exhibition, or conference a great place to generate sales leads and customer connections is that they are generally based around a certain theme or industry. Because of this niche, targeted nature, trade shows can easily give your business access to hundreds or thousands of different people who may not know about your brand, but will be inherently interested in the products you have to offer due to their existing interest in the industry your business is a part of. [...]

Creating Your Facebook Business Page

By |February 19th, 2014|Uncategorized|

While Facebook may have lost a step with the cool kids it is still America’s go-to social network. If you don’t think your company or brand need to have a Facebook page(s) consider this: chances are your competitors already have them. This is a lost opportunity to increase brand awareness and drive revenue. If that’s not enough think about the multiple social outlets willing to give voice to your clients opinion about an experience with your organization. There is no need for you to be unaware of publicly posted complaints about your organization. Setting up a page is easy. While [...]

Ways To Draw In Trade Show Attendees Without Looking Like a Tool

By |December 30th, 2013|Uncategorized|

Setting up a trade show booth is worthless if you don’t attract the audience you are looking for. Yet, you cannot appear too desperate to attract attendees as that can make you look like a tool. Urban Dictionary defines a tool as “one who lacks the mental capacity to know he is being used. A fool. A cretin. Characterized by low intelligence and/or self-steem.” Anyway, with several different marketing strategies available to businesses nowadays, the emphasis on trade shows has somewhat dwindled. As a result, the attendance has also decreased. Therefore, you need to put in extra effort to increase [...]

Make Your Social Media Sizzle this Summer: 5 Simple Tips

By |July 26th, 2013|Uncategorized|

Dear Jen: I want to keep my sales up this summer but I’m afraid my clients are not around and will only connect long enough to post vacation pictures to their Facebook accounts. -Worried of Waste Dear Worried: Summer is a great time for R&R, but just because everyone else is posting vacation pictures on their social media, doesn’t mean your business page should pale in comparison. Add some social media sizzle of your own with these HOT TIPS! TIP #1: Reactivate some former customers with Summer Specials on Facebook. Summer is the perfect time to entice customers with some [...]

Are You Making This Crucial Trade Show Mistake?

By |May 27th, 2012|Uncategorized|

Trade show booths are a huge part of getting your business out there to the masses. You may be a trade show rookie, or a grizzled, time-tested, battle-proven trade show veteran. Either way, you probably understand just how important it is that your show go off without a hitch. Unfortunately, there is a very common mistake that many in the biz – even the pros – make. This mistake involves the core reason why you even have a trade show booth in the first place, and as long as you continue to make this mistake, you’ll be throwing good money [...]

4 Actionable Social Media Tips For Your Next Trade Show

By |May 4th, 2012|Uncategorized|

If you haven’t embraced social media by now for your organization before, during, and after trade shows, you could be missing out on one of the best opportunities in the field today for marketing. Social media today is as much of a movement as it is a field, simply because people like you are learning about its ability to link you with your customers in a vast network that enables rapid sharing of information and brand identity. The result? More targeted exposure for your organization that builds up popularity and attention for your brand and your company for each show. [...]

Tax Advice for Self-Employed Independent Contractors

By |January 20th, 2012|Uncategorized|

First of all, you should wait until at least the end of January in order to receive all of your 1099′s from each agency. January 31st is the deadline for agencies to have completely submitted their 1099′s to the IRS and to the Independent Contractor. …According to the IRS: As a self-employed individual, generally you are required to file an annual return and pay estimated tax quarterly. Although most people don’t pay estimates so don’t get too worried and the IRS doesn’t focus too much attention on self-employed independent contractors. Self-employed individuals generally have to pay self-employment tax (SE tax) [...]