The Power of Intent Data in Account Based Marketing Strategies

All businesses are facing growing challenges when it comes to identifying leads to target for conversion. Cold lists have low conversion rates and often a low ROI. Attracting leads through organic or paid demand generation strategies takes more time and resources than are available to many organizations. With increased limitations on thirdparty cookies and concerns about data privacy, marketers must focus on building direct relationships with their audiences and obtaining consent to use customer data for personalization and targeting.

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