SUPERCHARGE YOUR WORK WITH HUBSPOT AI TO DRIVE EFFICIENCY AND WORK SMARTER

Say goodbye to the frustration of the dreaded blank page, as now it’s a breeze to whip up fresh content. This tool allows you to effortlessly generate new content from prompts, be it for pages, blog posts, marketing emails, CTAs, or even sales emails, directly from the HubSpot Sales Chrome extension for Gmail or the HubSpot mobile app on iOS. You’ve got a generous character limit of 4,000 tokens for both prompts and responses. 

Let’s delve into the fundamental steps for leveraging the AI content assistant to enhance your content editing experience. To get started, hover over the desired content and click on the Edit option. In the editor, identify a rich text section, or for knowledge base articles, click on the article body. Once you’ve selected the text you want to modify, highlight it, and then click on the artificial intelligence AI assistant icon. Here, you’ll find various options within the menu. 

Specifically, there are two features you’ll find the most useful when operating HubSpot’s Content Assistant: highlight and slash commands. 

Highlight Commands   

Finding the ideal tone and style that resonates with their audience is a challenge familiar to every marketer. Authenticity is hard to come by, but customers expect nothing less than original marketing content. HubSpot has created the perfect workaround for balancing this problem by introducing highlight command features into the mix. To enhance your text, follow two simple steps.  

1. First, highlight the text you want to edit.  
2. Next, click the Content Assistant dropdown bar, which will guide you through four key strategies for refining and improving your content: 

• Rewrite: Replaces and changes the wording within the highlighted text.  
• Expand: Illustrates the highlighted content in greater detail.  
• Summarize: Slims the highlighted text into just the facts. 
• Change tone: Edits the highlighted sections around certain audience tones: Friendly, Professional, Witty, Heartfelt, or Educational. 

Slash Commands  

These features can do so much more than allow you to revise posts. HubSpot has developed a user-friendly tool capable of addressing almost every creative hurdle, the number one being writer’s block. By exploring a wide range of slash commands, each tailored to streamline your content creation process, you’ll never have to second-guess yourself or worry about where to begin again. Start by typing in “/prompt,” and the Content Assistant drop-down menu will provide you with four optimization tools: 

• Generate heading: generate titles and section headers based on your inputs.  
• Generate paragraph: produce paragraphs centered around your prompts (SMS posts not yet available). 
• Generate subsection: generate a section of your content based on your prompt (accessibility for SMS or marketing emails TBA).  
• Generate message to create an entire SMS message (currently available to SMS only).