MARKET YOURSELF ONLINE
Why are websites so important?
Websites are so much more than just a digital brochure for your business. They’re an interactive format for a prospect or customer to engage with you and your brand so they can learn more about solutions for their needs.
It’s not about selling your services, it’s about providing value.
Remember—most research that a potential customer will conduct will be facilitated on your website. Put your best foot forward and give them the content they need!
WHERE TO START
How can I improve my website?
Given that your website is usually your most commonly used and powerful marketing tool in your arsenal, you’re going to want to be strategic about improving your website.
Consider things such as layout, usability, mobile responsiveness, design and copy, accessible content, SEO, and most importantly: the objective of your website. There should be a clear goal that you have in mind for visitors who come to your website; your web design should actively work to help them achieve that goal.
But remember—visitors coming to your website have their own unique goals, so make sure that their wants and needs are met as well!
What is UX and UI?
UX stands for User Experience—think of it as the strategy you put in place to ensure a web visitor can navigate your site and reach your end goal for them, while they collect the information they personally need. The UX of a website defines the journey someone should take to meet these goals in an effective, streamlined fashion.
UI stands for User Interface—the actual look and feel of a website, and the functionality needed to deliver on your UX goals. The UI component of web design focuses specifically on the physical actions that someone will take on a website, and presenting it in as user-friendly and intuitive fashion possible.
Although these terms can seem a bit complex, working with experts in web design will ensure that your updated website functions as needed for optimal levels of success.
How often should websites be updated?
Ideally, your web design process should be ongoing—you don’t want to set up a brand-new website, then leave it stagnant, not updating it for months or years at a time. Instead, you should aim to continually update parts of your website, adding new content, improving usability, and enhancing the SEO.
Although it’s common to see companies go through a complete web design update about once every 18 months, it’s more important to focus on evolving consumer needs and expectations rather than a set timeframe. As technology advances and people consume information in different ways, you will need to respond in kind by updating your website to meet those needs.
YOUR SUCCESS IS OUR SUCCESS
When you work with Vonazon,
we promise that you will:
we promise that you will:
Work with Experts
Our team is trained, certified, and continually enhancing their education on marketing and sales strategies to ensure you get the best results possible.
Get a Customized Plan
Your business is unique, and you deserve a unique marketing approach. We take time to understand your company to suggest ideas and deliver the results you need.
Learn New Strategies
Proactivity is the only way forward in our rapidly evolving digital world, and you can count on us to take the reins and provide innovative methods to continually progress.
Love Your Experience
Vonazon isn’t just a collection of the best minds we can find—we’re a company founded on building and maintaining extremely positive relationships with our clients.