How Sales and Marketing Can Align to Generate New Revenue
How Sales and Marketing Can Align to Generate New Revenue How sales and marketing departments align within businesses is radically changing according to a way of thinking called smarketing. This concept of smarketing, first coined in 2005 by Brian Halligan, reinvents the relationship between sales and marketing teams by improving the customer journey, smoothing out […]
A Tip To Your Sales Reps: Stop Selling, Build Relationships Instead
A Tip To Your Sales Reps: Stop Selling, Build Relationships Instead When most people hear the word “salesperson,” they picture a sleazy, smarmy man who won’t take no for an answer and pushes for a sale to the point that he makes his potential customers feel viscerally uncomfortable. Ultimately, the leads in scenarios like these […]
