What constitutes a qualified lead? This age-old question has plagued marketers for years. The phrase “dialing for dollars” is becoming less of the norm as digital inbound and outbound marketing has taken the lead qualification and made it much more effective. Understanding how to leverage both behavior- and demographic-based scoring models will not only guarantee [...]
Within Act-On, you want to be using your email campaigns and marketing efforts to their fullest potential by creating and molding content to fit a particular population of contacts by creating what is called a list segment. List Segmentation is the technical capability to digitally organize and distribute your contacts, prospects, and contacts under your [...]
The key to success lies in the strategies behind your marketing campaigns. From day one, your marketing efforts should be pushing your leads down a path with the least amount of resistance to become sales qualified. Most marketers make the mistake of creating their campaigns with a single strategic approach without regard for their industry, [...]
When someone asks us what a lead score is, we’ll lead them to the nearest sports bar and point to a winning team on the TV… Kidding, of course! Well, what is a Lead Score?! Lead scoring is the process of organizing your company’s prospects or potential customers based upon their behavior or interaction with [...]
What do you know about the customers who visit your website each day? If you aren’t capturing leads from those daily visits, you’re missing a great opportunity to convert curious researchers into paying customers. Through the use of marketing automation, you can not only capture great leads, but also convert those leads into paying customers. [...]
