Dive into how we helped a client transform a clunky, disjointed website into a powerful digital platform built for growth. What began as a challenge of tangled systems and limited flexibility became an opportunity to rebuild the back end, streamline workflows, and give their team the freedom to scale with ease and confidence.
Challenge:
A legacy insurance brand ready for its next chapter, with a digital platform lagging behind.
Solution:
From static mockups to a living, modular system inside HubSpot.
Results:
A custom-built system that empowers the brand, the team, and the users it serves.
Results at a Glance
Scalable System
Shift from static designs to a flexible, modular HubSpot system
Unified Architecture
A single platform for multiple business units, carrier groups, and state-specific content
Improved UX
Get personalized content faster through dynamic filtering and fewer clicks.
Internal Autonomy
Internal team can manage, update, and expand the site independently
Future-Ready Design
A system purposefully built to support ongoing growth and continuous evolution
The Challenge
CopperPoint, a growing commercial insurance provider, was ready to modernize its digital presence. After regional expansion and a rebrand, the company needed a scalable, compliant, and user-friendly website that could support brokers, policyholders, and internal teams—built entirely inside HubSpot.
Copperpoint’s challenges included:
The Turning Point
CopperPoint partnered with Vonazon to do more than “build the site.” We engineered a modular, data-powered system tailored to HubSpot’s capabilities—translating static designs into a living, flexible site that the internal team could manage independently.
01
From Design to Dynamic System
CopperPoint’s static Figma mockups were reverse-engineered into a fully custom, modular HubSpot theme—built for flexibility, reusability, and long-term scalability.
02
Engineered for Flexibility
Each module was designed with editor controls and documented for internal use, enabling CopperPoint's team to manage and update content without relying on developers.
03
One Codebase, Multiple Brands
Conditional logic enabled seamless support for sub-brands like Alaska National—allowing visual and navigational variations within a unified, maintainable system.
The Build
With the framework mapped and the gaps in logic identified, the focus shifted to building a system that would support CopperPoint’s marketing goals today and continue scaling across business lines, regions, and internal teams in the future.
Dynamic Tools:
HubDB-powered interactive features like the Coverage Map, Appetite Guide, and Claims Kit.
Conditional Branding:
Support for sub-brands like Alaska National using template-level logic.
Editor-Friendly Modules:
All modules built for flexibility with internal documentation and drag-and-drop editing.
Performance-Ready:
Responsive, scalable components with consistent UI/UX enhancements.
THE RESULT
A centralized content system that’s easier to manage, faster to update, and built for growth.
The Partnership
Vonazon acted as both strategic lead and implementation partner—bridging the gap between design intent, compliance requirements, and scalable CMS architecture. Weekly meetings, QA workflows, and custom training sessions ensured CopperPoint’s internal team could take full ownership post-launch.
We aligned quickly to evolving needs, introducing new modules and functionality mid-build without derailing timelines or site integrity.
What’s Next
With the new site launched on time and live across CopperPoint’s full brand ecosystem, the focus now shifts to performance—optimizing user engagement, internal workflows, and long-term scalability. Despite mid-build changes, every milestone was met, resulting in a flexible, future-ready system fully managed by the CopperPoint team.
Vonazon continues to provide strategic support post-launch, including SEO guidance and system maintenance to ensure ongoing visibility and performance. With a solid foundation in place, CopperPoint is now positioned for the next phase: data-driven optimization, growth, and continuous evolution.
Looking to modernize your website inside HubSpot without losing control of scale, structure, or speed?
Let’s talk about what a smarter system could look like for your brand. Check out our website services today!
