Have You Taken Advantage Of Marketing Automation Yet?
Why haven’t you taken advantage of Marketing Automation yet?
From Sales Force Integration to Marketo Automation, from Exact Target to Constant Contact, there are a slew of different email marketing programs out there designed to help you simplify your marketing and make your life easier. The problem is, their programs aren’t always the easiest to understand for first-time users, and that fact has resulted in many businesses ignoring or purposely bypassing the benefits of marketing automation.
Luckily, Vonazon can help you with these programs and help you build an automated marketing plan so seamless that it will make you wonder how you ever did things manually in the first place.
Why Use Email Marketing Software?
If you’ve ever shopped on Amazon.com, you’ve probably been on the receiving end of an automated email marketing campaign. One of the things that helps drive Amazon’s sales is that they use automation to help them nurture leads and turn them into paying and returning customers.
This is done by sending personalized and automated email blasts to customers who have been scored as high-potential leads. The outreach helps to engage and capture customers and gives businesses the help they need in keeping their leads organized and driving their sales cycles forward at all times.
Where Do I Get My Leads?
Marketing automation software is most effective if you start using it to engage with an existing list of leads.
At Vonazon, we find software like Marketo and Constant Contact most useful immediately after a trade show event. You come back after a successful show with a few hundred leads, and you have no idea how you are going to follow up with all of them before time runs out and they forget what your business does.
In the old cold calling days, a scenario like this would be almost the ultimate dilemma: hundreds or thousands of high-potential sales leads, but not enough time to follow up with half of them? What a nightmare!
How Do I Convert My Leads to Happy Customers?
Luckily, with marketing automation, you can drop your long list of email addresses right into the software. The software will help you score your leads and target high-potential customers, all with personalized email content or web landing pages that make those customers feel valued and satisfied. In short, with marketing automation, you get the personal feel of a sales call, but the convenience benefits of email marketing.
Are you ready to get started with marketing automation? Contact Vonazon today. We have partnerships with all of the major automation software companies, and can help you set up a marketing strategy that will put your trade show leads to good use and help you build your brand seamlessly and effortlessly.
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