Key Takeaways from HubSpot’s INBOUND 2025
If you caught our “What’s REAL from INBOUND 2025” webinar, you already know we went beyond surface-level updates. We broke down the innovations that are about to change how teams use HubSpot to grow.
Vonazon hosted this session to help businesses separate the buzz from what’s truly valuable. As one of a small group of HubSpot Elite Solutions Partners worldwide, we’ve delivered more than 2,500 implementation strategies and custom integrations, and that experience gives us a clear view of what’s worth paying attention to.
AI Adoption: Booming, But Still a Work in Progress
Artificial intelligence is becoming the new standard in marketing and sales. Ninety-eight percent of organizations are investing in AI, yet only about half of employees feel confident using it. That’s a major gap, one that’s more about clarity than capability.
Most teams don’t struggle with AI itself; they struggle with knowing where to start. Our webinar tackled that head-on, showing practical examples of how HubSpot’s AI features fit naturally into everyday workflows.
of companies are Investing in AI
Meet the speakers
Derek Reynolds
Vonazon
Shannon Brady
Vonazon
Chloe Papke
Vonazon
Adam Wainwright
HubSpot
Shannon Brady kicked things off with Loop Marketing, HubSpot’s new framework that replaces linear campaign planning with continuous, AI-driven feedback cycles. It’s a smarter way to build momentum, combining human creativity with machine learning to refine campaigns in real time.
Next came Marketing Studio, a major leap for collaborative planning. Instead of juggling tools like Slack, Asana, and Figma, teams can now plan, assign, and create campaigns inside one unified workspace. AI suggests strategies, channels, and even content, helping marketers move faster without losing precision.
Chloe Papke then explored Breeze AI, the foundation of HubSpot’s next-generation CRM experience. She broke down the difference between AI agents, which deliver actions like research briefs or summaries, and assistants, which guide users through tasks in real time. Together, they make AI accessible to anyone using HubSpot with no coding or extra tools required.
On the sales side, Derek Reynolds highlighted how Sales Hub and Data Hub are simplifying the way teams manage information. HubSpot’s AI-powered meeting note taker now captures action items and next steps automatically, while Data Hub’s cleanup and enrichment tools ensure CRM data stays accurate and actionable.
Finally, HubSpot’s Adam Wainwright unveiled the new AI-powered CPQ tool inside Commerce Hub. Built for speed, visibility, and control, it streamlines the quote-to-cash process with approval workflows, engagement tracking, and seamless integration with payments.
All of these updates result in a connected ecosystem where AI and automation improve (not replace) human decision-making. From marketing loops that learn over time to smarter quoting and cleaner data, INBOUND 2025 marked the moment HubSpot turned AI from a buzzword into everyday utility.
Loop Marketing: Growth in Motion
Traditional marketing moves in straight lines: plan, launch, measure, repeat. AI has changed that rhythm. Loop Marketing turns campaigns into a continuous cycle where humans and AI collaborate to refine, adapt, and improve with each pass.
The process runs through four connected stages:
1.
Express:
Share your story through insights that reflect what your audience actually cares about.
2.
Tailor:
Shape that story to match customer needs and behavior in real time.
3.
Amplify:
Use the right channels and voices to expand reach with purpose.
4.
Evolve:
Apply what the AI learns to make the next loop smarter and faster.
Loop Marketing keeps campaigns alive and responsive, fueled by human creativity, powered by AI precision. The outcome is faster execution, deeper engagement, and better returns.
Marketing Studio: The Campaign Command Center
Every marketer knows the pain of scattered tools like Slack threads, Figma boards, Asana tasks, Google Docs, and that one “final_final_v3” spreadsheet. HubSpot’s Marketing Studio eliminates that chaos.
It’s a collaborative workspace that lets teams plan, assign, and create in one place. Every campaign can be mapped visually, with real-time feedback and direct links to assets like emails, landing pages, and ads.
AI acts as the strategist in the room by suggesting new channels, remixing content, and drafting assets instantly. It turns campaign planning from a juggling act into a coordinated performance.
Breeze AI: CRM Intelligence Without the Friction
HubSpot’s Breeze AI is the next evolution of CRM efficiency. At the center of it all is the Breeze Marketplace, a hub for smart assistants and automation agents that extend what your team can do.
Agents
Handle deliverables while also researching briefs, data summaries, and campaign reports.
Assistants
Guide you in real time, learning how you work and adapting to your style.
With Breeze Studio, you can customize agents to match your goals and workflow. The Breeze Assistant (previously Copilot) connects directly to CRM data, preparing deal summaries, meeting notes, and emails on command. It now integrates with Google Workspace, Microsoft 365, and Slack, giving you a central hub for smarter collaboration.
AI-Powered CPQ: Speed Meets Strategy
Inside HubSpot’s Commerce Hub, the new AI-powered CPQ (Configure, Price, Quote) tool is redefining how sales teams operate. Here’s what it delivers:
- Speed: Build and send quotes in minutes using AI-assisted templates.
- Visibility: Track engagement in real time to pinpoint when to follow up.
- Governance: Keep pricing, approvals, and profit margins aligned with company goals.
This CPQ tool connects seamlessly to HubSpot’s CRM and payment systems, giving teams a complete view from quote to cash. It’s clean, fast, and built for growth-minded sellers.
Putting Everything Together
INBOUND 2025 made one thing clear: HubSpot has moved beyond experimenting with AI and has shifted into fully operating with it. Tools like Loop Marketing, Marketing Studio, Breeze AI, and AI-powered CPQ are now foundational to how teams plan, sell, and scale.
With Vonazon’s expertise and HubSpot’s latest capabilities, businesses can align creativity with technology and build systems that grow smarter with every interaction.
If you missed the webinar, you can still watch the full session!
To see how these tools fit your strategy, reach out to Vonazon. We’ll help you turn HubSpot’s newest features into a growth engine that runs on precision, automation, and human insight.
