You can get your business in on the hot summer action as soon as the temp starts to rise! With the economy lagging, scaling back on trade show may seem like a good choice. But, for those who wish to capitalize on the summer trade shows they choose to attend, here are some tips to engage the customers who want to get outdoors when the weather gets nice. You can attract new clients and help make more of a name (and case) for your products or service by serving up your sizzling summer deals. Here are three tips that will allow you to take advantage of summer marketing in a jiffy.

Tip #1-High Performance Hot Dogs!

Nothing says summer fun like a casual cookout. Leave the steaks in the fridge and serve some All-American staples like burgers, hot dogs, chips, and potato salad. Be sure to invite potential clients and your regular customers to join in on the fun. They will feel at home (and at ease) since a cookout is held in a picnic like setting and conversations will be natural, not forced. Bridgestone Tires did just that, serving up high performance hot dogs and a contest to celebrate their 80th Anniversary Celebration in March. Summers are made for contests. Need help figuring out how to get one started? Get advice before the show from a trade show marketing agency, like Vonazon. Your summer trade show impact can last for months with five-minute sizzle reel clips of the fun!

Tip #2-Gear Up for Summer Days and Enjoy the Local Night Scene

Almost immediately after the Breakfast Breakout sessions, the mind starts to wander to what’s outside that door; not just yours, but the attendees as well. Why not send them on their way with outdoorsy gear to take with them while they skip the late afternoon guest speakers in favor of the nearby beach or parks? Mark your brand on fun items like Frisbees, coolers, beach balls, water bottles, and even towels. This way, when potential clients use your free gear, they will automatically help promote your business wherever they go! Following the trade show happenings, there’s plenty of evening left to network while enjoying the summer concert scene. At 2013’s NAMM show, “Productive days were filled with previewing the hottest new music products for fall and holiday, educational events and meetings with industry leaders in Nashville’s new Music City Center, and lead straight into evenings of camaraderie set to music.”

Tip #3-Tasteful Tips

One way to show your client that you care, in addition to marketing your items or services; is to send out a newsletter in June, July, and August. Dish out some tasteful tips that will impress clients with your consideration. Include tips about sunscreen and summer safety, must attend events in the area, grilling recipes, and even fun family games to play outdoors at their next get together. Once you have their attention, they can read on and learn about special promotions or products that your business is also offering.

Be sure to try these three tips to ensure summer success with your service or goods!