When considering the elements of a great trade show product demonstration, it is essential your booth staff can professionally demonstrate the product and answer questions. It doesn’t make a difference how well known your company is if your staff have to ask Siri attendee questions. Adequate time should be spent training event staff to prevent any hiccups that can cost your company orders. The only thing worse than a clueless staff is no one watching the demonstration, so hire crowd gatherers to bring attention to the show.

Assuming your staff is prepared and you have an audience, your booth must be compatible with the demonstration. To attract a lot of people to your demo, there shouldn’t be any visual barriers between your demonstration and potential audience members. You should be thinking about the demonstration from the moment you are brainstorming concepts as to what you need and want in a booth. A few questions when planning your trade show product demonstration to keep in mind are: Does the presenter need a table to show the product demo? How much space is needed to show the product demo? Should there be a live feed of the demo displayed on screens around your booth?

Attract eyes and ears to your demo with exaggerated movement, distant audience reactions and announcing valuable prizes. Figure out a way, if possible, to make audience members part of the fun. Incorporate the attendees by asking them directed question or asking them to raise their hands. This way other audience members can see how real people use, and feel about your product or service.

When your demonstration is over, spectators need to be able to answer one question: Does this product work for me? Your demonstration needs to not just show off the product but what your product can do for the people who took their valuable time to see your demonstration. Once you have finished your demo in front of an overflowing crowd, follow up with the attendees and ask them how they felt about the presentation and the product itself. Follow these steps and let us know how your product demo goes!

For further guidance with performing a trade show product demonstration and expanding your brand reach through these events, contact the experts at Vonazon.