How to Unify the Offline and Online Customer Experience
How to Unify the Offline and Online Customer Experience While we currently live in a highly digitized society, the importance of in-person, physical interaction is still as important as ever – if not more so. Companies are providing online experiences at every corner for their target consumer. However, many often neglect to offer a similarly […]
Understanding the Basics of Hybrid Events
Understanding the Basics of Hybrid Events With COVID-19 transforming many aspects of business, the events industry has been adversely affected as well. Over the past few months, organizations have turned to video conferencing platforms such as Zoom and Skype to coordinate both internal and external meetings. As a result, virtual events have risen in popularity […]
Social Media eCommerce is Leading the Future of Online Shopping
Social Media eCommerce is Leading the Future of Online Shopping During the early beginnings of the global pandemic where many were advised to stay indoors and avoid human interaction as much as possible, consumers found a savvy way to escape the bounds of their homes and roam free on the everlasting pages of social media […]
Omnichannel vs. Multichannel: What is the Difference
Omnichannel vs. Multichannel: What is the Difference While omnichannel and multichannel may sound similar to some, they are actually very different in how they are utilized, and how they interact with online audiences. In this article we will explore the key differences between the two forms of marketing to discover the optimal approach for your […]
What is a Good Website Bounce Rate
What is a Good Website Bounce Rate Bounce rate is when visitors visit your webpage but take no further action and do not engage. Engagement can mean clicking on a second page, leaving a comment, or demonstrating interest in a product or service. There is no standard, universal measure, or threshold that determines you have […]
How Often Does Google Update Search Results
How Often Does Google Update Search Results Google search results are in a constant state of change, and how often Google updates search listings depends on a variety of factors. It is crucial to understand how Google updates search listings and ranks your site to understand Google search updates and how often listings are updated. […]
8 Reasons Why You Need an SEO Audit for Your Website
8 Reasons Why You Need an SEO Audit for Your Website SEO audits are a crucial part of digital marketing and should be a fundamental element of your content marketing strategy. But you may ask, what is an SEO audit and why do I need one? An SEO audit is a comprehensive analysis of how […]
How Sales and Marketing Can Align to Generate New Revenue
How Sales and Marketing Can Align to Generate New Revenue How sales and marketing departments align within businesses is radically changing according to a way of thinking called smarketing. This concept of smarketing, first coined in 2005 by Brian Halligan, reinvents the relationship between sales and marketing teams by improving the customer journey, smoothing out […]
What is AI Marketing and How It Is Transforming Digital Marketing
What is AI Marketing and How It Is Transforming Digital Marketing We all have heard about artificial intelligence in one way or another, often as a perceived threat to both jobs and the significance of human creativity. The reality is that artificial intelligence has already been here for a while and can benefit multiple industries […]
HubSpot Hacks: CRM Optimization and Decluttering
HubSpot Hacks: CRM Optimization and Decluttering Have you heard of the TV show “Hoarders”? It follows people that struggle to clean out their house of unnecessary objects. This leads to a less than ideal life that is too disorganized. All things begin to lose value because they are all treated as if they are the […]
