5 Reasons to Evaluate Your Marketing Automation Platform Performance
5 Reasons to Evaluate Your Marketing Automation Platform Performance As we head into the new year, firms should be asking themselves – am I making the most of my marketing automation? Reports show that 51% of companies are currently using automation to drive their marketing strategy, with more than half of B2B firms planning to adopt the […]
7 Post-Pandemic Marketing Tips
7 Post-Pandemic Marketing Tips Internet usage is at an all-time high as a result of the COVID-19 pandemic. For nearly a year, individuals of all ages had limited access to the outside world due to sweeping lockdowns across the country. According to a 2021 report, this has resulted in nearly half a billion more social media […]
Understanding the Metaverse: A Marketer’s Guide to the Future
Understanding the Metaverse: A Marketer’s Guide to the Future In late October 2021, Facebook CEO Mark Zuckerburg announced he would be changing the company’s name to Meta. The rebrand symbolizes the organization’s growing ambitions beyond social media towards building the metaverse, a sci-fi term that has since caused a ton of discussion amongst internet users. The firm […]
TikTok is Here To Stay: What You Need To Know About Gen Z’s Favorite Social Platform
TikTok is Here To Stay: What You Need To Know About Gen Z’s Favorite Social Platform Ever wondered why short-form video content has taken the internet by storm? The social media platform TikTok is largely responsible. Launched in 2016, TikTok is officially the fastest-growing social network of all time. 1 billion active users currently enjoy the […]
Using Smart Data and Data-Driven Marketing to Improve ROI
Using Smart Data and Data-Driven Marketing to Improve ROI Marketers no longer have to work off assumptions or instincts. Today’s marketing teams have the most valuable source of information available to them – customer data. However, many organizations still don’t understand how to make a data-driven approach work for them. In this article, you’ll learn […]
Apple iOS 15 | What It Means for Marketing
Apple iOS 15 | What It Means for Marketing At Apple’s annual Worldwide Developer’s Conference in June, the company revealed some of the biggest announcements it has delivered in years. They also shed light on some of the changes expected with the next iteration of the brand’s mobile operating system – iOS 15. These announcements, […]
Sustainability Marketing: What It Is and Tips for Execution
Sustainability Marketing: What It Is and Tips for Execution Over the years, “sustainability” has become more than just a buzzword. Now more than ever, consumers are highly aware of the environment and the steps they can take to sustain the globe for future generations. According to a study completed by IBM, 57% of consumers are willing to […]
The Death Of Third Party Cookies and Future of Digital Marketing
The Death Of Third Party Cookies and Future of Digital Marketing In January 2020, Google announced that it would remove support for third party cookies, part of their new initiative known as ‘Privacy Sandbox’. This move comes mere months after tech rivals Apple and Mozilla introduce similar bans on user tracking devices. Without this data, advertisers will have a tough time […]
10 Important PPC Trends to Watch in 2022
10 Important PPC Trends to Watch in 2022 Since pay-per-click advertising was introduced decades ago, marketers have worked diligently to figure out exactly how to use it to maximize ROI for brands. The topic is constantly evolving and new strategies are being developed regularly. In fact, our CEO Kevin England recently outlined how Vonazon optimizes […]
Breaking it Down: What is the IOE or internet of everything?
Breaking it Down: What is the IOE or internet of everything? In our highly digitized world, nearly everything is interconnected virtually. By now, you’re likely familiar with the internet of things, defined by a complex network of physical objects that exchange data with devices and systems over the internet. However, you may be unfamiliar with the […]
