vonazon, Author at Vonazon

Marketing Automation in Need of a Check-Up? Take the HubSpot Health Quiz.

By vonazon|Content Marketing, Marketing|

The proliferation of plug-and-play website builders has opened the door for businesses of all sizes to develop sharp-looking websites on a budget. Yet, despite lowering the barriers to web design and hosting, website performance has decreased over the last five years when measuring page size, requests, speed, etc. Just as software as a service (SaaS) solutions have created a new generation of sleek-looking websites with sub-average load times, the growth of intuitive marketing automation solutions, such as HubSpot, has led to mismanaged content databases and ineffective campaigns, in this article we discuss the importance of managing your marketing automation software. [...]

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Lead Scoring For Behavior And Demographics

By vonazon|Lead Scoring, Marketing, Marketing Automation|

What constitutes a qualified lead? This age-old question has plagued marketers for years. The phrase “dialing for dollars” is becoming less of the norm as digital inbound and outbound marketing has taken the lead qualification and made it much more effective. Understanding how to leverage both behavior- and a demographic-based lead scoring model will not only guarantee that the right leads are receiving the right content, but also ensures that sales is working with leads that are truly interested in the services or products being offered. The Behavior lead scoring model involves identifying various sales-ready behaviors and actions, and associating [...]

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How to Create HubSpot Landing Pages that Convert

By vonazon|Content Marketing, Marketing|

A landing page could be considered the halfway point between an email and a website. It is more content-rich than the former but without the many distractions of the latter. A landing page aims to convert visitors into leads, in most cases, by offering something of value. In this article, we discuss some essential landing page guidelines. Though all landing pages share these fundamentals, they are not created equal. There are plenty of examples of free landing page templates and designs on the web. However, what works for another company’s product or service may not necessarily work for yours. Here [...]

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4 Signs You May Need A HubSpot Partner

By vonazon|Content Marketing, Marketing|

You have committed time and resources to get your HubSpot instance up and running. Now that you have had time to become familiar with the platform, are you seeing the ROI that you envisioned? As a HubSpot Agency Partner (Diamond Certified), Vonazon helps businesses get the most out of their investment every day. Here are some of the top reasons that businesses struggle with HubSpot: Not Reaching the Right Prospects Most companies are extremely familiar with their client base. Unfortunately, those interpersonal relationships do not always transition into the digital space. Targeting keywords for search engine ads is not the [...]

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3 Tips to Avoid Campaign Catastrophe in International Marketing

By vonazon|Content Marketing, Marketing|

As marketers we find ourselves grappling with the need to expand, grow, and scale everything we do to achieve our company’s overall goals. It can be difficult for a small or medium-sized corporation to initially build an international marketing strategy. Typically, they don’t have the expertise or budget to launch the campaign. But it’s not impossible. What can these businesses do to avoid a marketing catastrophe in international markets? Define international success and why you need it. Find strategic partnerships within your new global market. Create campaigns with localization in mind. 1. Define international success and why you need it. [...]

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Why HubSpot for Small Business is Right for You During COVID-19

By vonazon|Content Marketing, Marketing, Marketing Automation|

The Current Situation We are living through unparalleled times, and honestly, it’s a little scary. At this point the Coronavirus has touched every walk of life, big and small. The “stay at home” orders have forced small businesses around the world to lose out on business, and the slowing economy is causing consumers to spend far less than normal. Vonazon wants to help you find the light at the end of the tunnel. As a HubSpot Diamond partner, our goal is to help you generate revenue and avoid costly long-term mistakes. Prepare for a new age of business and learn why your small business needs HubSpot’s robust set of tools and our strategic know-how. What is HubSpot? So, what is HubSpot? [...]

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What Is White Space? And Why Is It Important In Digital Marketing?

By vonazon|Creative, Design, Marketing|

“It needs some more white space” … “I love the use of white space in this layout” … “There’s too much white space.” As a designer, I hear and use this word almost every day. It is a powerful term used in the design world and can make or break a design. Lately, it is something that plays a more important role in digital marketing as we strive to create more user-friendly experiences. What is white space? White space is empty space in a design or negative space that exists around all content in a design layout. The space [...]

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Effective Marketing Ideas for Last-Minute Father’s Day Campaigns

By vonazon|Content Marketing, Marketing|

“Oh, shoot! I forgot to get Dad something!” Tons of people have this realization in the last few days running up to Father’s Day, and so do quite a few brands. Similar to how many people treat their dads, marketers may have neglected to give their Father’s Day campaigns the attention they deserve. In the same way that people can get a last-minute gift for Dad that is still meaningful and sincere, they can also implement an effective, relevant Father’s Day campaign even in the final stretch. In fact, “last minute gift ideas for Dad” is a recurring topic [...]

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One Fire Marketing Agencies Constantly Put Out

By vonazon|Marketing|

There is no one-size-fits-all solution when it comes to marketing for businesses of all shapes and sizes in different industries across the world. When we are working with clients who have spent months developing marketing strategies internally, there are always small "pieces of tinder" or simple mistakes left unseen that turn into fires later when it’s time to launch. However, we often see the same “fire” raging inside otherwise successful businesses: a huge database full of unengaged leads, taking up space, confusing marketers. A Full Database of Unengaged Contacts It is very common for companies to have a massive database [...]

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Creating Your End of Year Marketing Focus

By vonazon|Marketing, Marketing Automation|

It’s already December…so what do you need to keep in mind for your end of year marketing focus? As tempting as it can be to sit back, grab a glass of eggnog, and regale anyone who will listen about the awesome things you’ve done for your company over the last twelve months, that’s probably not the best steps to set up success for the next year. You’re a marketer! You’ve always got work to do! What is your CEO thinking about? There’s a high likelihood your department’s performance is being reviewed during the end of year timeframe. Your CEO and [...]

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