1. You enjoy cold calling With HubSpot’s inbound methodology your sales team will have to give up their favorite task: cold calling. I know, I know, how could I possibly ask such a thing from your team? Let me explain! By changing your marketing strategy from one that is focused on outbound-only communication into one where your prospects are drawn in organically by educational assets, enjoyable content, and access to your expertise, your leads move through the sales funnel without even realizing it.  You will attract, engage, and delight them, creating an organic relationship they won’t want to give [...]