Rhianna Moore, Author at Vonazon

HubSpot Hacks: CRM Optimization and Decluttering

By Rhianna Moore|Content Marketing, Marketing, Marketing Automation, Organization|

Have you heard of the TV show “Hoarders”? It follows people that struggle to clean out their house of unnecessary objects. This leads to a less than ideal life that is too disorganized. All things begin to lose value because they are all treated as if they are the most important thing in life for those people and the same thing can happen if you don't have a CRM contact management process in line. For example, this happens in businesses far more often than people care to admit. As a business owner, it is sometimes difficult to let go of [...]

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5 Tips to Support Your Team During a Crisis

By Rhianna Moore|Content Marketing, Marketing, Marketing Automation|

A few months ago we wrote an article about mistakes you should avoid during the Coronavirus. Since then the situation has escalated even further, with COVID-19 wreaking havoc on our livelihoods and our economy. Now more than ever leaders must be adaptable, communicative, and supportive. Your main goal should be retaining productivity by keeping employees calm and engaged. Support your team during this crisis and make it easier to get back to business as usual once it all blows over. The actions you take now will also have mental health, morale, and productivity benefits. Here are our top 5-tips to support your team during a crisis 1. BE TRANSPARENT AND HONEST A common [...]

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Three Business Mistakes to Avoid During the Coronavirus Outbreak

By Rhianna Moore|Content Marketing, Marketing, Webinars|

Fear, panic, and knee-jerk reactions. They’re the three things that media and news outlets thrive on, and three surefire ways to lose revenue within your business. Although a worldwide increase in levels of anxiety and uncertainty is probably good news for stocks of media outlets, it often leads to a decline in productivity and profitability for the rest of the workforce. We want to guide you through these challenging times by giving you three business mistakes to avoid during the Coronavirus outbreak: Unless you’re selling essential healthcare items like soap or rubber gloves, you’re probably not seeing a dramatic [...]

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20 eCommerce Stats for 2020

By Rhianna Moore|Analytics, Content Marketing, eCommerce, Marketing|

It’s hard to believe that a brand-new decade is here and with it comes the realization of just how much has changed over the last ten years. To help you stay up to date with what's what in the eCommerce world, we compiled a list of the top 20 eCommerce Stats for 2020 that you can't ignore, so let's hop right in: Nearly 95% of all purchases are expected to be made via eCommerce by 2040. (Source: Nasdaq) Businesses with customer loyalty programs, on average, are 88% more profitable than those who do not. (Source: io) About 50% of [...]

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3 Pillars to Your 2020 Marketing Vision

By Rhianna Moore|Marketing|

You may be ready for a fresh start with the new year and decade. But do you have a 2020 marketing vision to guide you? Developing a fresh, modern, and unique marketing plan for your business is no easy task. Here are 3 pillars to use for your 2020 marketing vision. 1. Define Your Long-Term Goals It's much easier to plan for the short term, but developing a clear plan of action to reach your long-term goals is absolutely essential to the success of any business. Ask yourself: Where do I want to see my business in [...]

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Top 7 Website Trends for 2020

By Rhianna Moore|Design, Marketing, Web Development|

Before, we hop into the top website trends for 2020, let’s take a look back! This new year marks the thirtieth anniversary since computer scientist Tim Berners-Lee changed life as we knew it forever with the invention of the World Wide Web (WWW). Technology has molded the landscape of societies and cultures around the world more so in these last thirty years than ever before with worldwide connectivity at your fingertips. With the rise in modern technology comes the rise of consumers expectations of convenience. Businesses have felt the pressure to compete on an entirely new level, which has [...]

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6 Website Best Practices For Any Business

By Rhianna Moore|Marketing, Web Development|

Your website is without a doubt one of your most powerful sales and marketing tools. It provides visibility and access to potential new business and even informs current business of other services you offer. The competition is steep and ensuring you are following modern website best practices is essential to thriving in a today’s digital world. Here are some of our top website best practices: Keep the Options Limited Yes, if you have the capacity to offer a multitude of variations of your product/service you should absolutely do so, however your website may not be the place. [...]

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Six Reasons You Should Never Use HubSpot

By Rhianna Moore|Account Management, Marketing Automation|

With the amount of marketing automation platforms available today, we thought it would be a good idea to help you decide by providing the top six reasons you should never use HubSpot. According to a study conducted in 2017, 86% of professionals prefer to use email when communicating for business, so choosing the right platform has never been more important. 1. You enjoy cold calling With HubSpot’s inbound methodology your sales team will have to give up their favorite task: cold calling. I know, I know, how could I possibly ask such a thing from your team? Let me [...]

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Nurturing Leads with Marketing Automation

By Rhianna Moore|Lead Scoring, Marketing Automation|

What do you know about the customers who visit your website each day? If you aren’t capturing leads from those daily visits, you’re missing a great opportunity to convert curious researchers into paying customers. Through the use of marketing automation, you can not only capture great leads, but also convert those leads into paying customers. Information can be delivered to the right customer at the right intervals, improving your chances of success in your marketing efforts. But how does this tool work? Lead Scoring Today’s marketing automation tools use lead scoring to rank visitors based on their relevance to [...]

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Are you getting the most out of the HubSpot Platform?

By Rhianna Moore|Marketing Automation|

So you purchased the HubSpot platform…congratulations! But now what? There’s no doubt that HubSpot is a powerful tool, but are you getting the most out of it? Since HubSpot's platform is designed to increase lead generation and streamline the sales process by helping marketers perform inbound and outbound marketing more effectively, it’s important to know what tools and feature functionalities are available to you. Blogging The more hooks you have in the water, the more likely you are to catch a fish. Blogging can increase organic search visibility and increase web traffic. HubSpot has an amazing blogging tool to help [...]

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About Rhianna Moore