How to Succeed Using In-House Trade Show Staff
Although I’ve written numerous posts about the enormous benefit of hiring professional staffers when exhibiting at a trade show, I understand that some companies will always insist on only bringing their internal team to the event. While in-house trade show staffing can definitely produce effective and positive results, it’s imperative to set aside extra time to properly train your employees. Here are just a few things to keep in mind to ensure a successful event. It’s all about attitude. Remember that the most vital aspect to effective in-house trade show staffing is picking team members that have the right attitude. Your team [...]