HubSpot CRM offers hundreds of popular integrations at your disposal, applicable to every possible business function you might need at a moment’s notice. But finding the right CRM integrations to incorporate into your account can be a challenge, whether you’re a new or old HubSpot user. With so many options, it can be hard to determine which integrations will serve your business needs while increasing ROI. Each CRM integration will require a different tailored solution for each company, but the end goals remain the same.

CRM integrations should automate operations wherever possible, centralize all system data into one easily accessible location, improve communication, and aid content creation through lead engagement. This guide will explore which HubSpot CRM integrations align with these goals and maximize ROI.

Advantages of HubSpot CRM

What sets a HubSpot integration apart from rival CRM providers is the adjustable services and user-based experiences. These HubSpot features were designed to address pain points your business might be experiencing and turn them into competitive advantages:

HubSpot CRM is Free

HubSpot CRM is free to use. The basic version doesn’t give you all the tools of the paid version, but the functionality you do gain can quickly start improving customer service on a budget.

HubSpot CRM Supports Marketing Functions

HubSpot CRM engages and attracts new customers with full-service marketing features such as email automation and behavioral targeting. HubSpot’s system is fully compatible with most CRM software, granting marketing and sales teams the power to communicate across platforms of their choice. All leads are then tracked in one centralized location, saving time. HubSpot CRM even offers campaign and website traffic analytics to report which campaign tools have been the most effective for your ROI.

As a result, CRM users have seen a 181% increase in website traffic and 159% increase in inbound leads after partnering with HubSpot.

HubSpot CRM Improves Sales Marketing

HubSpot CRM offers sales teams the tools they need to stay ahead of competition. HubSpot integrations support companies by tracking customer engagement using custom dashboards features, real-time reporting, and website integrations. Once assets are searched, personal customer data is collected, and potential leads are organized into one database. Then the final step is to use this data to create a content funnel to attract new customers by targeting the identified leads with emails.

Businesses have seen an ROI increase of 92% in deals closed-won and a 41% increase in deal close rate after partnering with HubSpot.

What are Integrations?

HubSpot defines CRM integration as systems that “connect your software to third-party applications so they can share information with each other.” As your business grows and evolves with time, its needs will become more complex and require CRM software that can adapt to significant changes in real time.

A HubSpot integration connects your data across multiple systems, empowering you to improve the functionality of your current CRM software by adding more features or options absent before using HubSpot. This gives you the choice of either fully migrating to HubSpot for CRM tasks or getting the best performance possible from the one you’re using now. Either way, the result remains the same: an effective HubSpot integration should prepare you to take on a much more comprehensive range of tasks using efficient CRM systems.

 

Who needs them?

In recent years marketing has seen an intense need to anticipate consumer preferences while adapting to new technology. Companies hoping to improve ROI, customer relationships, and productivity needs strong CRM integrations. Profitable CRM integrations offer businesses tools suited for their unique hurdles, regardless of size or industry. HubSpot CRM integrations have an answer to every unique marketing challenge.

5 Integrations You Should Consider:

HubSpot CRM and Facebook Lead Ads

A Facebook Ads integration allows you to link your Ads account to HubSpot. This CRM integration enables you to create highly targeted contact lists based on who interacts with your Facebook ads. You then gain access to real-time analytics into which ads impacted your leads most—removing the guesswork when reporting on a campaign’s success.

HubSpot CRM and Google Ads

A Google Ads integration allows you to analyze which keywords have the highest cost-per-click (CPC) impact on your bottom line. This enables you to target specific audiences with highly relevant ads while reporting on ROI gains. You can then create consistent narratives using ad-triggered workflows and lead nurturing campaigns to continue the conversation with customers.

HubSpot CRM and Calendly

With the Calendly HubSpot integration, you can improve outbound scheduling with an easy-to-use interface. Cut the time it takes to arrange a meeting while increasing sales by embedding Calendly into HubSpot. This CRM integration will connect you with leads as fast as possible while they’re at peak interest in your brand, allowing you time to record customer questions automatically and formulate relevant content to keep that interest going.

HubSpot CRM and InstaPage

Through a HubSpot integration with InstaPage, you can construct an on-brand landing page optimized for any outlet online. Take advantage of InstaPage’s full suite of tools like A/B testing and heatmaps to seamlessly turn website leads into contacts and channel them into HubSpot’s database. Adapt personal landing pages on InstaPage to deliver the correct narrative to the most invested audiences—all without needing a third-party developer.

HubSpot CRM and AdRoll

The AdRoll HubSpot integration allows you to convert prospect lists into heavily targeted audiences. AdRoll’s content can be formatted to be relevant to specific buyer personas. You can then launch personalized paid media ad campaigns through these retargeting processes all while your CRM gathers important data with HubSpot, so retargeting in the future won’t be an issue.

Conclusion

You can operate a CRM without integrating it fully into HubSpot, but you’re limiting your potential gains. A well-implemented HubSpot integration will remove constant stresses to your day, like toggling through multiple CRM applications to view one campaign. Wouldn’t you prefer funneling all your data into one centralized, accessible database? HubSpot integrations give you the advantage of your sales or marketing teams having all the information they need when they need it. To learn more about HubSpot’s powerful CRM software, contact one of our HubSpot Specialists.

Get the FREE HubSpot Guide to Integrations and How to Use Them

WHAT’S IN THE GUIDE:

Learn about HubSpot CRM integrations and how they can help your business grow by adding the necessary functionality to your existing software. Integrations have the power to enhance all aspects of your business. No matter the software you use to run your company, you can find integrations that can help simplify your processes, optimize your efforts, and empower your fellow employees.