At a glance, personalization may seem trivial, like a mere opportunity to add some humor, fun, or flare to your email content… Let’s take a closer look!

Basic Campaigning, Capturing, & Personalization

Through an email marketing campaign, your potential clientele fills out their information using forms, usually to receive some sort of benefit in return. Email campaigns typically capture the “bare bones” information from your prospects; email, first name, and last name.

Based on the recorded behavior of your prospects and the information provided in the required fields of your forms, you can customize future email marketing. This is known as personalization.

Personalized Perfection

Most marketers don’t bother with changing the content in their email even after the baby stages of email marketing and capturing of information through forms. That’s where we come in.

The marketing team here at Vonazon will customize your email marketing campaign based on information you gather from those leads.

We’ll even personalize the forms provided through your email marketing to strengthen following campaigns with the capture information.

Why Bother Personalizing?

We suggest that you tailor your campaign to push your leads from the top of the lead funnel to the bottom. Take those anonymous users, those potential prospects and turn them into the consistent clients!

With personalization, you can do exactly that! The more information you gather from your prospects, the more insight you will have to their needs and interests!

Nurturing Your Leads

When you personalize your emails, your clients are far more likely to respond rather than mark your message as spam or throw them in the garbage. When your prospects feel like they’re being talked to one on one, their level of engagement with your content will skyrocket!

This is known as lead nurturing. When you put in the time and effort to see what each of your prospects wants and needs from your company, they quickly become your clients!