What’s Lead Scoring And Why Is It Important For Your Business?
When someone asks us what lead scoring is, we’ll lead them to the nearest sports bar and point to a winning team on the TV… Kidding, of course!
Well, what is a Lead Score?!
Lead scoring is the process of organizing your company’s prospects or potential customers based upon their behavior or interaction with your marketing campaigns. Your company may create a marketing campaign through:
- Social Media
- Websites
- Landing Pages
- & Forms
Prospects range from anonymous users to marketing qualified leads! The difference between the two depends on the level of interest displayed by your prospect.
To clarify this range, anonymous users have no interaction with your company. Whereas, marketing qualified leads are extremely interested in conducting business with your company!
So, why is Lead Scoring Important?
The importance of Lead scoring lies within the interest of your potential prospects. The higher the prospect scores, the more likely the prospect will want able to do business with your company!
0 – Ignorance isn’t bliss…
1-10 Awareness
11-29 Interest
30-39 Consideration
40+ Marketing Qualified
When your company organizes your prospects into the categories seen above, your marketing team will be able to personalize the methods in which you attract the attention of your prospects.
A lead score allows for the tailoring of marketing schemes to entice your potential customers in the most efficient and convincing way possible, leading to more business opportunities and therefore your company’s success!
To put it simply, the personalization of your marketing strategy through lead scoring will skyrocket your company to the top! To learn more strategies and guidance for properly scoring your leads, contact the experts at Vonazon.
