You’ve probably heard the term before, but you may still find yourself asking…what is Marketing Automation? With so many providers out there, it may seem hard to get a consistent, easy to understand answer.

Simply put, Marketing Automation is a software-as-a-service tool that helps marketing departments automate repetitive tasks and combine multiple marketing channels all in one place.

Essentially, Marketing Automation allows you as a marketer to have access to a tool to manage the new responsibilities tasked to your department in today’s digital world. More and more frequently, consumers are doing their own research online, and they’re doing that research independent of salespeople. So how are they getting the information they need? Through content provided to them by marketers! The responsibility of informing prospects has shifted from sales teams to marketing teams, and it’s more important than ever to be able to manage that responsibility in a timely and effective manner.

Think about it like this: if you’re looking to purchase a particular product or service, you’re going to do a lot of research online. You’re going to consume a wide variety of content types, across a number of different channels. The brands that provide you with the most information (and in the content style that you enjoy consuming) will resonate with you and play into your decision to make a purchase. If you search a company’s website and can’t find much useful information or if you aren’t sent any additional content, you’re going to purchase from someone else.

Marketing departments are more connected with sales teams than ever before. With Marketing Automation, you can bridge the gap between sales and marketing and get these teams working together to close more opportunities and generate more business.

Marketing Automation allows you to build and manage relationships at scale, specifically focusing on including both sales and marketing teams at numerous stages of the sales cycle. By utilizing Marketing Automation, you are able to build out ongoing automated drip marketing campaigns to perform advanced lead nurturing to help prospects move through your sales cycle more quickly. You have the ability to build and deploy customized emails, landing pages, and forms using dynamic content, all while tracking their performance, analyzing your metrics, and tracking your website visitors. Additionally, your Marketing Automation platform can sync in real time with your CRM platform for even more interconnectivity between sales and marketing. All these features work together to ensure that you are able to send the right content to the right person at the right time.

It may seem like a lot to take in initially, but Vonazon is here to be your guide. We have one of the largest collections of trained and certified Marketing Automation specialists out of any marketing agency in the United States, and our experts are trained on an incredibly wide array of platforms.

Still looking for more information on Marketing Automation support services? Contact us any time!