Each trade show represents an opportunity to make a splash and grab as much attention as possible.

Why not take the opportunity to go all out and embrace a powerful tool – video – to its fullest capacity?

The truth is, many companies who go to trade shows simply do not know how to effectively utilize video for their presentation. That’s sad because few things grab the attention of attendees and keep it than a well-executed video presentation.

The video doesn’t even have to be long; it just has to be effectively presented in a way that demands attention and tells a concise story in an engaging manner. Finding ways to incorporate video into your trade show presentation can give you an edge over your competition on the floor who don’t – and that can make all the difference.

Vonazon Media Group specializes in leveraging the raw power of video and harnessing its potential to reach the masses and deliver a message with impact. Here are two ways you can use video to enhance your trade show experience from day one with our service.

Incorporate Video into Today’s New Language: Social Media

Conducting business in this day and age is done in an entirely new language: that of social media.

Social media – including Facebook, Twitter, LinkedIn, and YouTube – is one of the fastest-growing methods of mass communication in the market today. At Vonazon Media Group, we recognize this fact and see social media as a vehicle for impactful communication using tightly-focused messages presented in an engaging manner.

There’s no better way to do that than video.

We specialize in incorporating video into social media – taking what you have to say and turning it into a visual presentation sent out to the world via social media channels. So, instead of merely receiving a dry text-based message, your viewers (and potential clients) are treated to a true presentation wherever they may be.

This can impact your trade show experience because it can drive interest to your booth – giving you the chance to interact one-on-one with your customers – and relay what goes on at your booth during the show to the rest of the world that couldn’t attend.

Use Video to Tell a Story

Video is also a powerful story-telling device, a way you can develop a narrative for your customers and build upon a consistent theme and message.

At Vonazon Media Group, we use video with our clients to construct a visual narrative based off interviews, product demonstrations, and other media-friendly clips that are perfect for mass consumption. This gives you the ability to tell the story of your product or service in your words while also showing your potential customers what you are talking about.

Plus, we have the ability to shoot from the trade show floor, edit a short piece, and upload it immediately to your Facebook or Twitter feed for instant distribution. For a longer video, we can edit and upload it within mere hours – giving you that instant response capability that makes video-based communication so effective.

Vonazon Media Group has made significant strides in innovating video for communication in today’s fast-paced world. Using the methods described above can give you the same benefits we offer to our clients each and every day, with every show they attend.