A trade show, for many companies, is one of the best ways to reach customers and attract new business, bar none. With a trade show, you have a golden opportunity to make that crucial, face-to-face connection with a potential customer – a connection that can pay dividends if it succeeds.

For it to succeed, though, means you need to take full advantage of those precious seconds you have to make a lasting impression. Otherwise, with each person that passes your booth by also goes an incredible opportunity to expand your bottom line.

Fortunately, you can actually hire professional trade show talent to staff your booth and deliver that expert edge to convert contact and connections into conversions and sales. Here are three terrific reasons why hiring pros to do the job for you at your next show is always a wise decision.

First Impressions are Your Only Impressions

We all know how important first impressions are in the business world. The truth is, with a trade show, sometimes the first impression is the only impression your business will ever make on your potential customers! It’s true – you only have a few seconds to lock in a favorable impression and keep their interest before they walk away to another booth.

To maximize the economic impact of those few seconds, you should hire a professional staff that has been trained in kind, courteous, and impactful verbal and non-verbal communication. After all, so much of what is communicated about your business in those few seconds has nothing to do with your business.

Instead, the first – and last – impression is all about how your business appears. A professional staff trained to present the most attractive image possible is the solution.

Professional Staff Give You a Wide Range of Capabilities

Another terrific reason to hire professional trade show talent is the wealth of capabilities you’ll gain that you can use to attract and keep attention for your business and its booth.

Most companies simply set up a presentation and have one or two company personnel on hand to answer questions and smile at people who walk by. With a professional staff, you have enthusiastic and engaging personnel who can:

Answer questions about your business in an individualized, personable way
Gather crowds through specialized skills, training, technique, and charm
Generate qualified leads from those who show interest in your booth
Give professional speeches, presentations, and performances
Sample products in an effective manner
The possibilities are endless, and probably exceed what your own personnel can deliver (simply because that’s not what they are trained to do). Which brings us to…

Using Trained Professionals

Trained trade show talent offer you something your own people usually cannot: a background in the techniques and strategies necessary to wow a crowd and deliver impactful presentation. Professional event staffers have the training and instruction required for highly-effective presentation and marketing that you need to make your booth shine.

In the end, for these reasons and more, stick to the experts when it comes to making sure your booth is as incredible – and ultimately profitable – as possible.

For more information about how to increase the number of quality leads, product brand awareness, and to reduce expenses, please contact Kevin England, kevin.england@vonazon.com.