Lack of Long-Term Marketing Strategies
The CU Denver School of Public Affairs was facing several compelling digital marketing hurdles when they came to Vonazon. They were sending one–off emails with the hope of gaining valuable engagement from a single touch point on their monthly webinars, upcoming university events, and overall outreach. On top of that, they hadn’t set up any analytical or reporting metrics to properly assess the effectiveness of their efforts.
Of course, the overall goal was to express the unparalleled expertise and experience that an education at CU Denver brings. The problem was they didn’t know how to properly reach more prospective students—that’s when they came to Vonazon for some help.