5 Best Practices to Maintain Your HubSpot CRM Data

Email lists require regular maintenance to stay relevant. Improperly maintained mail lists, those that have not been cleaned in over six months, used to deploy a marketing communication could get you into trouble with your HubSpot Marketing account (i.e., suspended).  Avoid Suspension  When sending marketing emails to a stale email list, you risk getting your account suspended. If HubSpot's deliverability protection system detects a high bounce rate (5% or more) on your email recipients, your account will be subject to suspension. Suspension means all marketing emails and automated emails scheduled in your workflows will not be sent.   A suspended account will cost you valuable [...]

5 Reasons to Evaluate Your Marketing Automation with HubSpot Performance

As we head into the new year, firms should be asking themselves - am I making the most of my marketing automation? Reports show that 51% of companies are currently using automation to drive their marketing strategy, with more than half of B2B firms planning to adopt the technology in the near future. By now you understand the importance of marketing automation as it pertains to your inbound strategy. But it’s not something you can simply set and forget. You need to be actively evaluating and updating your Hubspot strategy on a consistent basis. Here’s why: To Hit ROI Goals [...]