Online video marketing is an ever-growing new age marketing effort that is not only visually stimulating and interactive, but highly effective. If you’ve been thinking about adding video to your marketing strategy, there’s no better time than the present! This week’s blog will highlight some reasons why video marketing is a booming sector, and why you should get involved if you aren’t already.

First off, videos are very effective in terms of achieving results. Research shows that videos are 50 times more likely to show up on Google’s search results than text pages, so video is definitely the way to go in terms of improving your website’s search engine optimization. Afraid there’s not an audience out there for your videos? Think again! The number of people who engage in online video watching is expected to double by 2015, so you’ve definitely got an audience out there who is more than likely to watch your videos. Just including videos in your email newsletters is proven to increase the open rates by 5.6% and the click-through rates by 96.38%!

Another reason to jump on the video marketing bandwagon is creating videos is an opportunity to flex your creativity and have fun! This is especially helpful if your product or service is best demonstrated in person. Rather than struggle to find the best adjectives to describe your business, take the reigns and show your audience by taking them on a tour of your facilities or a demonstration of your product. With so many people opting to do online shopping, videos are the perfect way to create a virtual in-store experience for your prospective customers that keeps them entertained and informed.

Additionally, video marketing can take the form of sizzle reels that stitch together live media clips from your event to create a recap film. Sizzle reels not only provide a great highlight of events for attendees, but they also provide a great way to advertise your company’s unique exhibit setup and presence at an event.  From informative event booth demonstrations to wacky mascot adventures and praise-worthy customer testimonials, the sky’s the limit when it comes to creative videos.

If you decide to incorporate videos into your business strategy, don’t forget to blend it with your other forms of marketing. Cross promotion opportunities are available in the form of sharing across social networks, incorporating into blog posts and newsletters, and more. The more your videos are shared and talked about, the better the chances of them going viral!

For more information on how Vonazon can help you develop a solid video strategy that integrates with your existing marketing efforts, click here to find out more about Vonazon Media Services, and click here to request more information.